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Why does the Tracking URL builder require a campaign name?

Last updated: October 24, 2017

Applies to:

Marketing Hub Basic, Professional, Enterprise

When creating a tracking URL, the Tracking URL builder will require a campaign name.

The campaign name for a tracking URL is required as it is used within several areas in HubSpot:

  1. Visits to the tracking URL will be attributed to this campaign name under Social Media, Email Marketing, Paid Search, or Other Campaigns in the sources report.
  2. Visits to the tracking URL will count towards the analytics for the campaign in the Campaigns tool.

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