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Why does the Tracking URL builder require a campaign name?

Last updated: September 15, 2016

When creating a tracking URL, theTracking URL builder will require a campaign name.

Tracking URL builder campaign name
Tracking URL builder campaign name

The campaign name for a tracking URL is used within several areas in HubSpot:

  1. Visits to the tracking URL will be attributed to this campaign name under Social Media, Email Marketing, Paid Search, or Other Campaigns in the Sources Report.
  2. Visits to the tracking URL will count towards the analytics for the campaign in the Campaigns tool.