Social

How does HubSpot determine "similar customers" within the Social Reports tool?

Last updated: December 21, 2015

While in the Social Reports tool, you will see references to your social activity in comparison to "similar customers," like you can see in the screenshot below:

These comparisons are based on other customers with a similar total reach score, as seen in the Social Reach report. Here's how we group customers to determine similarity:

Total reach:
0-100
100-300
300-500
500-1,000
1,500-2,000
2,000-5,000
5,000-7,500
7,500-10,000
10,000-50,000
50,000-100,000
100,000+