What does HubSpot consider as a social interaction?

Last updated: May 17, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

After publishing a message to your social media channels via HubSpot's social publishing tool, you can review the message's interactions. But what are these interactions?

These are any click-like engagements:

  • For Facebook, an interaction is considered to be a like, comment, or reaction.
  • For Twitter, an interaction can be a retweet, reply, or like.
    • Please note: The Twitter API cannot pass any of this information from a private Twitter profile. 
  • For LinkedIn, an interaction can be a like or a comment.
  • For Google+, an interaction is considered to be a +1 or a comment.
User-added image

You can click on a published message to look at the Stats and see the specific interactions the message has experienced. For example, if you review a message published to your Facebook business page, you'll be able to see replies, likes, and reactions.

Please note: If you are seeing activity on the social media platforms themselves and they are not yet showing up in HubSpot, please give this some time to populate as there may be a small delay.

Was this article helpful?