What does HubSpot consider as a social interaction?

Last updated: August 30, 2016

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Product: HubSpot Marketing
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After publishing a message to your social media channels via HubSpot's social publishing tool, you can review the message's interactions. But what are these interactions? These are any click-like engagements:

For Facebook, an interaction is considered to be a Like or a Comment.

For Twitter, an interaction can be a Retweet, Reply, or Like.

  • Please note: the Twitter API cannot pass any of this information from a private Twitter profile. 

For LinkedIn, an interaction can be a Like or a Comment.

For Google+, an interaction is considered to be a +1 or a Comment.

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You can go into each published message to see the specific interactions the message has experienced. For example, if you review a message published to your Facebook business page, you'll be able to see the likes it received.

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Please note: if you are seeing activity on the social media platforms themselves and they are not yet showing up in HubSpot, please give this some time to populate as there may be a small delay.