Troubleshoot your email sending domain

Posted by HubSpot Support on Jul 10, 2019 2:58:42 PM

If your email sending domain isn't connecting as expected, learn how to investigate and troubleshoot invalid records.

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Topics: Email Deliverability

Understand opt-in consent for email

Posted by HubSpot Support on Apr 3, 2019 4:53:13 PM

"Opt-in" can generally be defined as a situation where contacts themselves submit their email address to an organization, with the expectation that they'll receive marketing emails as a result. The consent granted to receive marketing emails can be implied or express.

When marketing to a global audience, it's important to understand email marketing compliance. A fundamental part of email compliance is understanding the difference between implied and express opt-in consent.

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Topics: Email, Email Deliverability

Remediate list bombing

Posted by HubSpot Support on Feb 26, 2019 4:12:14 PM

List bombing is a form of cyber attack where bots are used to submit an email address on hundreds of forms simultaneously. This action is usually done to obscure a hacking attempt or other nefarious behavior. HubSpot's Email Deliverability Team will reach out to the primary contact on your account if a list bombing attack is detected.

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Topics: Email, Email Deliverability

Get started with the marketing email tool

Posted by HubSpot Support on Feb 8, 2019 12:17:35 PM

With HubSpot's email tool, you can quickly create branded marketing emails to engage with your active subscribers. You can reference a subscriber’s lifecycle stage, list membership, or information from their contact record to serve up the most relevant subject lines, content, and offers.

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Topics: Email Deliverability, CMS-General

Blacklist remediation | Frequently Asked Questions

Posted by HubSpot Support on Sep 26, 2018 4:04:11 PM

Find answers to commonly asked questions about the blacklist remediation process. The best way to prevent future email blacklistings is to follow email deliverability best practices.

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Topics: Email, Email Deliverability

Resolve 'missing records' associated with your email sending domain

Posted by HubSpot Support on Mar 22, 2018 9:52:17 PM

To fully connect your email sending domain in HubSpot, it's required to add one TXT record and two CNAME records in your Domain Name Server (DNS). These additional DNS records provide increased security and reliability for email sending.

Domains that were connected in HubSpot with one TXT record but have not yet been updated with the additional two CNAME records will be partially connected in a state of Connected (missing records)Follow the instructions below to finish connecting your email sending domain in HubSpot.

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Topics: Email Deliverability, CMS-General

Clean up your contact lists to improve email deliverability

Posted by HubSpot Support on Jan 12, 2018 12:23:53 PM

Each contact in your database should be organized based on why they expressed interest in receiving marketing emails from you. Working with this data ensures that your marketing email content is right for your audience.

Email engagement also improves your inbox placement rates. Email senders with high rates of opens and clicks look more trustworthy to email security filters. And most email accounts, including Gmail, automatically filter out emails that recipients aren't opening or clicking

If you send an email from HubSpot that results in a high rate of negative engagement (e.g. bounces, spam reports), your email account will be placed in a suspension state. To resolve the issue, create lists to segment your contacts based on their interests and original source. Then suppress or delete any outdated or unengaged contacts from your account.

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Topics: Email, Email Deliverability

Understand spam traps

Posted by HubSpot Support on Apr 25, 2017 9:40:06 AM

Spam traps are email addresses used by Internet Service Providers (ISPs) and blacklist operators to identify senders who aren't following email best practices. These spam trap email addresses may have been legitimate at one time, but are now abandoned or invalid.

For example, if one of your contacts got a job at a new company, their old work email address would become invalid. Any contact that hasn't opened or clicked an email from you in over a year could be a spam trap and should be removed from your contact lists.

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Topics: Email, Email Deliverability

Marketing email send was stopped

Posted by HubSpot Support on Apr 5, 2017 9:05:46 AM

The sending of your marketing email might automatically be stopped before it is completed if your email starts to accumulate a high percentage of hard bounces, spam reports, or unsubscribes. Emails that result in high rates of hard bounces, spam complaints, and unsubscribe requests can have lasting negative effects on the deliverability of your future emails.

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Topics: Email, Email Deliverability

Run a permission pass campaign in HubSpot

Posted by HubSpot Support on Mar 27, 2017 5:06:40 PM

Permission is a fundamental element of inbound email marketing. If you’ve lost track of the opt-in status of your contacts or never confirmed opt-in, you can run a permission pass campaign to remove any unconfirmed contacts from future sends.

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Topics: Email, Email Deliverability