Traffic analytics | Frequently Asked Questions

Posted by HubSpot Support on Oct 8, 2019 3:14:00 AM

Find answers and general information about the traffic analytics tools in HubSpot.

Sources tab

How often does the data in the Sources tab update?

The sources report data updates every 20 minutes.

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Topics: Reports

Create custom analytics views

Posted by HubSpot Support on Oct 3, 2019 2:24:24 AM

Analytics views are filters that you can use in the Sources tab in the traffic analytics tool. It allows you to divide the traffic sources per filter.

Marketing Hub Professional or Enterprise accounts can create analytics views for subdomains that are part of your account's brand domains. Users can create up to 25 custom views.

Please note: if you've purchase a brand domain add-onyou can create 25 additional custom analytics views for any of your brand domains.

To access and work with custom analytics views:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Reports Tracking code.
  • Click the Analytics views tab. You can see your existing custom analytics views in the Custom analytics views table.
  • Hover over an existing view and click Edit to make any changes.
  • To create a new view, click + Add another view
    • Enter a view name
    • Click the following options to select properties for your analytics view:
      • Country: the country of the visitor based on their IP address.
      • Subdomain: the subdomain of the page being viewed. You only need to include the subdomain of your target domain, such as www or blog. For sessions, HubSpot will display data for this filter where sessions started on the specified subdomain.
      • Brand domain (brand domain add-on users only): your brand domains.
      • Top-level domain: the end of the domain that comes after the brand domain. (e.g., "com" is the top-level domain for "www.hubspot.com").
      • URL path starts: the starting characters of the URL path of the page being viewed.
      • URL path contains: text contained in the URL path of the page being viewed.
    • Click Apply filter
    • Click and to add any additional properties, then click Save

  • To delete a view, hover over the view and click Delete.
 
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Topics: Reports

Understand HubSpot's traffic sources in the traffic analytics tool

Posted by HubSpot Support on Oct 3, 2019 2:23:42 AM

When using the Sources tab in the traffic analytics tool, HubSpot categorizes different traffic metrics into sources. You can see this in your Sources chart and table.

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Topics: Reports

Analyze your site traffic with the traffic analytics tool

Posted by HubSpot Support on Oct 3, 2019 2:22:37 AM

Your site traffic is measured by Hubspot, and you can analyze the data with the traffics analytics tool. The data is collected through the tracking code on your site.

If your site is created in HubSpot, the tracking code is automatically installed. If you have an external site, ensure you install the tracking code to your site.

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Topics: Reports

Create a multi-touch revenue attribution report (BETA)

Posted by HubSpot Support on Sep 30, 2019 6:45:24 PM

You can now create a custom multi-touch revenue attribution report. Multi-touch attribution relates revenue in the form of "credit" to customer interactions in HubSpot, so you can understand better how the marketing and sales activities are creating revenue for your business.

Please note: the multi-touch revenue attribution report only takes into account:

It will not take into account any revenue or customer interactions outside of HubSpot.

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Topics: Reports, BETA

Analyze SEO with the SEO analytics tool (BETA)

Posted by HubSpot Support on Aug 20, 2019 1:44:09 AM

When you've integrated your HubSpot account with Google Search Console, you can analyze the SEO analytics for your site in HubSpot.

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Topics: Reports, BETA

Manage reports in your reports list

Posted by HubSpot Support on Mar 26, 2019 12:11:07 AM

You can create new reports and manage any existing reports you have in your portal using your reports list. If you want to analyze your dashboard reports instead, learn to use your reports dashboard.

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Topics: Reports

Differences between funnel report types

Posted by HubSpot Support on Mar 22, 2019 2:54:08 PM
You can create and add funnel reports to your dashboard to monitor your sales and marketing team's progress. When building a funnel report, there are two different report types you can select, and they measure data differently.

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Topics: Reports

Set up sources tracking

Posted by HubSpot Support on Nov 26, 2018 2:24:31 PM

Review your account settings to customize how you're tracking your website analytics

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Topics: Reports

Analyze your page and blog performance in the website analytics tool

Posted by HubSpot Support on Oct 24, 2018 10:42:15 AM

In the website analytics tool, you can analyze your content’s performance with different metrics, such as bounce rate and average time spent on page.

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Topics: Reports