Create campaigns using AI (BETA)

Use Breeze, HubSpot's AI, to generate campaigns, including key details such as a campaign name, goal, audience, and budget. When using AI to create new campaigns, assets will also be recommended for the campaign. 

Please note: please avoid sharing any sensitive information in your prompts. To improve the product, HubSpot logs and stores your prompts, generated language, and usage metrics when you use AI assistants. HubSpot shares your prompts with our third-party AI Service Providers in order to enable your use of this tool and they may only store your prompts for content moderation purposes. Your prompts will be attributable to you. By using this tool in beta, you agree to comply with HubSpot’s Beta Terms as well as HubSpot's Acceptable Use Policy.

When creating a campaign using AI, you can choose to upload an existing marketing campaign brief document or enter a prompt to describe your campaign. To create a campaign using AI:

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click Create campaign. 
• In the right panel, click Start with AI. 
• At the bottom, click Next.
   

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• To create a campaign using an existing campaign brief: 
  
  • Select Upload a document (pdf, doc, docx, and pptx). Then, upload a new file from your device, or use an existing file from the files tool. 
  • After adding your file, at the bottom, click Create.
     

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• To create a campaign using a written prompt: 
  • Select Describe your campaign in a few words. 
  • In the text box, enter an informative campaign description. 
  • At the bottom, click Create.
     

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• The campaign will be automatically created and you'll be directed to the campaign details page. If available from the campaign brief or written prompt, the following campaign details will be extracted and generated, then tagged with AI. 
  
  • Campaign properties such as the campaign name, audience, start & end dates, and a suggested goal.
  • Campaign budget details such as individual line items and your total budget.
  • Asset recommendations optimized based on the ideal channel and asset mix.
     

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• In the campaign details page, set up your campaign goal using the campaign goals tracker (BETA). A recommended goal will be displayed based on your uploaded campaign brief or the campaign prompt used. 
• In the Asset Recommendations section, you can review suggested assets:
  
  • If any assets have been included in the marketing campaign brief document or campaign prompt, asset recommendations will be generated accordingly. Assets available on HubSpot will be marked with an Indicated in campaign brief note. 
  • If not, campaign assets will be suggested based on your campaign information, goal, and budget.
  • To take action on your suggested assets:
    • To dismiss a suggested asset, click the x icon and enter a reason. Then, click Submit. 
    • To mark a suggestion as complete, click Mark as complete.
    • To add a suggested asset, click Add [asset] or Create [asset]. Then, add an asset or create a new asset for your campaign.
  • To generate more asset recommendations, click Regenerate.