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Create campaigns

Last updated: November 29, 2021

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts. You can also collaborate with your team on campaigns, learn more about adding comments to your HubSpot campaigns

Please note: you can create up to 1,000 campaigns in a HubSpot account.

Create a campaign

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • In the upper right, click Create campaign.
  • In the dialog box, configure your campaign. You can change any details of your campaign after it's been created.
    • Enter a campaign name. This should be a unique campaign that other users in your HubSpot account will easily understand.
    • Select a campaign owner.
    • Select a start date and end date for your campaign. These dates will be reflected in your marketing calendar. 
    • Select a campaign color, which can help you organize and prioritize your campaigns. Any tasks you associate with your campaign will feature the selected color in your marketing calendar.
    • Enter a goal to summarize the objective of your campaign. You can customize specific targets like number of contacts or influenced revenue after you've created the campaign.
    • Enter an audience to help your team understand who your campaign is targeting.
    • Enter a budget.
    • Add any notes to help you keep track of any other important details for you and the rest of your team.
  • Click Create.


Once you've created a campaign, it will automatically appear in your marketing calendar. The campaign's calendar dates will correspond to the Start date and End date set when creating a new campaign. If your campaign does not have a set Start date and End date, it will not appear in the calendar.

To navigate to your marketing calendar: 

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • In the top left, click the Calendar tab. You'll be brought to the marketing calendar for your account. 

Add goals

After creating your campaign, you can add campaign goals to keep track of your desired campaign outcomes.

  • In the upper right, click the Actions dropdown menu and select Edit goals.
  • In the dialog box, enter goal numbers for SessionsNew contactsInfluenced contactsClosed deals, and Influenced revenue.
  • Click Save.

Add assets and content

Next, you can start adding existing marketing assets and content (e.g., emails, blog posts, landing pages) to the campaign.
  • In the upper right, click Add assets.

  • In the dialog box, select an asset type in the left sidebar menu to add to the campaign.
  • Use the search bar to search for assets or content. Select the checkbox next to an asset or piece of content to add it to the campaign. When you're done, click Save.


Please note: adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only workflows can be associated with multiple campaigns.

Moving forward, you can also associate existing and new assets or content with the campaign from their respective tools. Learn how to analyze the performance of your HubSpot campaigns.

Create tracking URLs

Lastly, you can create tracking URLs for the campaign.

  • In the upper right, click the Actions dropdown menu and select Create tracking URL.
  • In the dialog box, enter a URL, select a UTM campaign, and a Source. You can also specify a UTM mediumUTM term, and UTM content.
  • When you're done, click Create, or Create and add another to create another tracking URL for the campaign.