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Create contacts

Last updated: October 12, 2022

Applies to:

All products and plans

Any person who interacts with your business can be saved as a contact in HubSpot. Examples of contacts include visitors that convert on a form, visitors who contact your chat team, or potential customers that your team met during an event.

You can create individual contacts from the contacts index page, or create contacts through other HubSpot tools. To manually create a contact:

Please note: it is not recommended to add contacts to the CRM without an email address because HubSpot uses the email address to deduplicate contacts and automatically associate contacts with companies.

  • If you've turned on GDPR functionality in your account, select options that indicate the legal basis for processing the contact's data.
  • If your account has marketing contacts, select the Set this contact as a marketing contact checkbox to set the contact as Marketing. If you don't select this while creating the contact, you can set the contact as marketing later.
  • Once you're done, click Create contact. To save then create another contact, click Create and add another.

There are additional ways to create contacts in HubSpot:

Once you create a contact, you can access their record to log and retrieve information. You can associate a contact record to other objects, such as companies, deals, and tickets. Associations help you keep track of the relationships between your objects in HubSpot and enables HubSpot to sync relevant activities between these associated objects.

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