Last updated: November 17, 2021
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Learn how to view and manage your contacts' email subscription types. Contacts can manage their email preferences using the links in the footer of your marketing emails. You can also send contacts a link to manage their own email preferences.
Please note: email subscription preferences are tied to an email address, rather than to a contact. For example, if you delete a contact who opted out of email communication, a new contact created with the same email address will also be opted out.
You can opt contacts into or out of a subscription type in bulk from the contact dashboard. You can also remove an opt-out of all email status that was added manually by a user in your HubSpot account.
Please note: a subscription can't be added with a workflow if the contact has previously opted out of this subscription type.
If you disabled your GDPR functionality, you will be able to send marketing emails to a contact without explicit opt-in from them. HubSpot will track when a contact opts out themselves from your mailing list, but you can also opt a contact out manually or opt out a list of contacts through an import.
Please note: your legal team is always the best resource to give you compliance advice for your specific situation.
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