Last updated: November 29, 2023
When purchasing a Marketing Hub subscription, you select a contact tier to set a limit to the number of contacts you’ll engage with through HubSpot’s marketing tools each month (e.g., marketing emails, ads). The contacts included in this tier are called marketing contacts, which are the only contacts that affect the cost of your subscription. Any contacts you don’t plan on marketing to are called non-marketing contacts. Non-marketing contacts don’t count towards your contact tier, and you’re not charged for these contacts.
Below, learn more about how to use marketing contacts, update contacts’ marketing status, and navigate contact billing cycles.
Please note: the following information applies only to Marketing Hub Starter, Professional, and Enterprise accounts with marketing contacts. Older Marketing Hub accounts may not have marketing contacts. Learn how to check if your HubSpot account has access to marketing contacts or request marketing contacts for your account.
All new Marketing Hub accounts include marketing contacts. If you purchased your Marketing Hub subscription prior to the introduction of marketing contacts, you may not currently have access. To check whether your Marketing Hub subscription includes marketing contacts:
The number of marketing contacts in your account affects your account's billing on a monthly basis. HubSpot sends you notifications when the count of marketing contacts approaches your contact tier limit, but you can also monitor your count of marketing contacts at any time. Below, learn more about what happens if you exceed or stay below your contact tier, and how you can keep track of your account’s marketing contacts.
Learn more about marketing contacts billing.
To manage your contacts, you’ll need to be aware of when contacts are automatically set as marketing or non-marketing, and understand how and when you can manually update a contact’s status. Below are resources to help you understand and update marketing statuses.
The following marketing tools in your HubSpot account will only work for contacts set as marketing:
Please note: other types of emails can be sent to your non-marketing contacts, including sales one-to-one emails, sequences, chat transcript emails from conversations, registration emails, ticket kickback emails, transactional emails, and customer feedback surveys.
There are a set of contact properties that tell a contact’s current status, when the status was updated, by which user or tool it was updated, and how the contact’s status will change upon the next update date. Learn how to check a contact's property value.
Learn more about HubSpot's default contact properties.