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Last updated: October 30, 2023
HubSpot's integration with Google Search Console brings data from Google searches into your SEO tool. Google Search Console is a free tool that can be used for any website in your Google account. The metrics from the integration include the number of views and clicks your website gets for specific search terms. You can also see the average position of where your website shows up on a Google search results page.
Before you get started, confirm that you have access to Google Search Console in your Google account. If you don't have access to Google Search Console, learn how to set up Google Search Console for your website.
Google requires a verification step to confirm you own your site.
You can integrate your Google Search Console with HubSpot's Content Management System (CMS) and Marketing Hub product. As part of this integration, the Subscription Service will be able to view, manage, and store the properties which include the lists of sites and domains you control in HubSpot and the Search Console data for your connected properties.
Please note: the Google Apps integration requests permission for all Google tools available in HubSpot. It won't ask for access to contacts, calendar, or email unless you already use your Sales Hub tools to connect with Google Calendar or Gmail.
Domains with content attached to your topics in the SEO tool will appear in Connected Sites in the Google Search Console integration. To view tracked domains:
Please note: only the user who connected the integration is able to add untracked sites.
With the Google Search Console integration enabled, your SEO tool and the Optimization tab of your page or blog post details will have the following metrics:
Please note: processing data from Google requires up to two days. When reviewing your data, only data from two days prior will be accurate.
To add Google Search Console metrics to your SEO dashboard:
To see search queries and Google Search Console metrics for a specific page or blog post:
If you have Marketing or CMS Hub Professional and Enterprise, you can also view SEO reports in your HubSpot account: