Inbound links in the SEO tool

Last updated: March 4, 2020

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS

An inbound link is a link from an external domain pointing towards one of your pages. For example, if you ran, and had a link to your site, then that would count as one inbound link.

Google uses inbound links as one of its main sources for gauging the quality of your content. Having inbound links from sites with information relevant to your site's main focus will help increase your SEO as well as referral traffic to your site. 

You can see how inbound links are generating traffic to your website pages in the sources report. Traffic to your website from inbound links will be reflected in the Referrals bucket of the sources report (Reports > Analytics Tools Traffic Analytics Sources).

View your topic inbound links

The SEO dashboard will display the aggregate number of inbound links to all pieces of content within a topic.In your HubSpot account, navigate to Marketing > Planning and Strategy > SEO.

Inbound links from authoritative and relevant sites are considered of higher quality than sites with information that's not relevant to your topic. If any low-quality inbound links are present on your subtopic content, you'll see an in-app message that reads Low quality inbound links in the subtopic details on the right sidebar pane.

Learn how to build more inbound links on the HubSpot Marketing Blog.