Contacts will begin importing
Once you've set up a shopping cart integration, you will notice that your entire shopping cart database of contacts and data will bulk import into your HubSpot account.
You can see these newly added contacts from the integration from Contacts > All Contacts. This screen is, by default, sorted to show you the newest contacts at the top.
Now that your contacts from your ecommerce database are all in HubSpot (along with all their data), you can immediately start to segment, analyze, and market to your existing customers!
Contacts will have unique ecommerce contact properties that allow for easy segmentation
You now know that, since setting up your shopping cart integration, your existing contacts from your ecommerce database have been imported into HubSpot.
Now, you will begin see new contacts being created in your contacts database not long after they are created in your ecommerce database. These contacts are syncing from your shopping cart in real time based on their progress in your check out process.
Navigate to Contacts > All Contacts and you will notice their status in the Recent Conversion column, depending on your integration you will see statuses like “Order complete," "Last Order Summary," or “Abandoned Cart."
Now, click on a contact who has come through your shopping cart and then click the View all properties button on the left.
This screen will show you all of the HubSpot contact properties that you currently have available in your portal. Scroll down and you will see that there are property groups listed such as "Contact Information," "Email," "Social." Continue scrolling to locate the property groups related to your shopping cart. Below you'll see a contact with some Magento property groups.
These properties contain data relating to your contact's last purchase, lifetime customer data and abandoned cart data. You can use this information when doing the following in HubSpot:
- creating Smart Lists
- personalizing emails
- workflow enrollment
- worklow if/then branching criteria
The next article in this guide will further detail just exactly how you can do more with your shopping integration to segment your contacts based on this data.