A Sender Policy Framework (SPF) is used by recipients' email servers to verify the identity of the sender. As an Email Service Provider, HubSpot already has an SPF policy that covers marketing emails sent through our shared servers.
You don't need to add HubSpot to your SPF record unless you're using aDMARC policy to customize your domain authentication, or if you already have an existing SPF record. While you don't need to update your SPF record, it's always recommended toconnect your email sending domain.
Please note: always check with your IT department before making changes to your DNS records.
In your HubSpot account, click the settings iconsettings in the main navigation bar.
In the left sidebar menu, click Domains & URLs.
Scroll down to the bottom of the page and click Advanced Options.
Click Copy SPF record to copy the record to your clipboard. You can now add this value to your DNS.
For instructions on adding the new value to your DNS, refer to documentation from your provider (i.e., GoDaddy).