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Monitor your email sending reputation with the email health tool

Last updated: May 5, 2021

Applies to:

All products and plans

You can review your current and historical email sending reputation using the email health dashboard. Review the key metrics of your marketing email performance, including your overall open rate, click-through rate, unsubscribe rate, and hard bounce rate, and get recommendations on how to improve your deliverability and performance.

Please note: You must meet a threshold of 400 emails sent in the last 30 days to view the email health dashboard.


Review your email sending health

  • In your HubSpot account, navigate to Marketing > Email.
  • Click the Health tab.
  • The Overall email health section provides a summary of your email deliverability performance. In the top right, click Overtime to view a report of your email health score over time.


  • The Top recommendations for you section provides you with a list of your lowest and highest performing emails, which you can review to identify the best opportunities for improvement. Based on your recent engagement history, HubSpot will also provide recommendations that you can prioritize as you iterate on your email sending strategy.


Analyze breakdowns of your email health metrics

The Email health breakdown section provides summaries of each metric that contributes to your overall email sending reputation.

  • Open rate: if you've enabled email open tracking, you can see the overall percentage of email recipients who opened your email.
  • Click-through rate: if you've enabled email click tracking, your overall click-through rate is the percentage of people who clicked on a link in your email, out of the total number of recipients who opened your email.
  • Hard bounce rate: your hard bounce rate is the percentage of emails that HubSpot couldn't deliver due to an issue reported by the recipients email server. Learn more about hard bounces.
  • Unsubscribe rate: your unsubscribe rate is the percentage of people who chose to unsubscribe from your marketing emails, out of the total number of recipients who were delivered your email.
  • Spam report rate: your spam report rate is the percentage of people who marked an email as spam out of the total number of recipients who were delivered your email.

To view and analyze a detailed breakdown of each metric:

  • Beneath the metric you'd like to analyze, click See details.
  • In the breakdown view, you'll see a detailed explanation of what the metric means, why it's important, recommendations to help you improve your deliverability, and a report of that metric over the last 12 months.


  • Once you're done reviewing the details and recommendations, you can click Email health breakdown in the top left to return to the summary view.