Event Completions - the total number of times the event has been completed by anonymous visitors or contacts. Keep in mind that a visitor can complete the same event multiple times.
Contacts Created - the number of visitors who have completed the event and then later converted to into a contact in the same visit.
Customers Created - the number of existing contacts in your database who have completed the event and converted in to a contact in the same visit that are now closed as customers.
First Touch Sources
This report is broken down by Source Type and will show how your visitors who have completed the event first found your site. People represents the number of event completions for each source type.
Last Touch Sources
The Last Touch Sources report is also broken down by Source Type but will show you how visitors who have completed the event found your site just prior to completing the action. Last touch source is only available in the Events report. People represents the number of event completions for each source type.
Using these two views, you can track not only how a visitor finds you, but through what channel they re-engage with your business to complete a targeted action.
We take the guesswork out of the picture by showing you which other events your visitors have completed and what content they have interacted with prior to completing the event. Now that you know what parts of your site have the largest positive influence in getting your visitors to complete a specific event, you can be confident when focusing your efforts on the more influential content. People represents the number of event completions assisted by a particular URL.