Revenue reporting with events
There are three ways to add revenue reporting to your HubSpot Events:
- Clicked Element Events
- HTTP API Events
If the element you are tracking has a monetary value associated with it, you can add this here by checking off theUse conversion value box. The value from this clicked element event will funnel into the default Revenue property under the Analytics properties group for Contacts.
This is useful for eCommerce and other B2C websites, where you want to use events to track purchases. You can also use a JS variable or selector to save a dynamic value.
Tracking value in custom events
Other Common Uses for Custom Events
Tracking Logins to External Site
If you have a login-only section of your external website, you probably are curious about who is actively logging in. You can use the Custom Events to send this information to HubSpot. Upon login, the event can be triggered and sent to HubSpot. Once saved to the contact's record, you will be able to segment and create lists based on recent logins based on specific time frames, the total number of times the event has been completed, and so on.
Browser and Mobile Usage
Do you know if your mobile site is frequently used? Use Custom Events to determine from which browsers your visitors are most likely to be using and how often they are visting from a mobile device. Once you know this information, you can make sure your visitors are getting the best experience when visiting your site.
Abandoned Shopping Cart
B2C companies regularly run into the issue of their visitors walking away from their online shopping carts. Whether it's due to a lack of interest or just a brief distraction, sending a gentle reminder can make all the difference. If you set up a Custom Event to trigger once the visitor has calculated shipping, you can then segment further in HubSpot's Lists tool to see all contacts who have the triggered the event but have not actually purchased.