Create visited URL events

Last updated: June 20, 2018

Applies to:

Marketing Hub: Enterprise

Visited URL events record when an anonymous visitor or HubSpot contact visits a specific URL on your website.

Please note: events are only available in HubSpot Marketing Hub Enterprise accounts. Both Professional and Enterprise accounts have the ability to create lists based on visited URL, but only Enterprise accounts can create a visited URL event report.

In your HubSpot account, navigate to Reports > Analytics Tools. Then, select Events.

In the events dashboard, click Create event in the upper right.

In the pane that slides in on the right, enter an Event name, and select Tags (optional) to easily find and keep track of your event. Select Visited URL as the Event type, then click Next at the bottom right.

HubSpot Help article screenshot

Enter the URL you want to track visits to in the Page URL field. 

Please note: visited URL events can only be created and tracked on pages that have the HubSpot tracking code installed.

You can use wildcard characters in the page URL when creating a visited URL event. This allows you to track your event on a range of pages without explicitly defining each URL.

Examples of wildcard combinations that will correctly record event completions for visits include:

  • http://www.*.com/blog
  • http://www.*.com/blog/*
  • http://*
  • http://www.fifthseasonadventure.*/blog

Wildcards following a trailing slash will not include the original page URL. For example,* will include any pages with subdirectories in the URL beyond, but will not include the page at If the wildcard is entered before the trailing slash, then it will include the original URL. For example,* will include and

Click Save at the bottom right to finish creating your visited URL event.

HubSpot Help article screenshot

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