In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Reports > Analytics Tools. Then, select Events.
In the events dashboard, click Create event in the upper right.
In the pane that slides in on the right, enter an Event name, and select Tags (optional) to easily find and keep track of your event. Select Visited URL as the Event type, then click Next at the bottom right.
Enter the URL you want to track visits to in the Page URL field.
Please note: visited URL events can only be created and tracked on pages that have the HubSpot tracking code installed.
You can use wildcard characters in the page URL when creating a visited URL event. This allows you to track your event on a range of pages without explicitly defining each URL.
Examples of wildcard combinations that will correctly record event completions for visits include:
Wildcards following a trailing slash will not include the original page URL. For example, http://myblog.com/* will include any pages with subdirectories in the URL beyond myblog.com/, but will not include the page at myblog.com. If the wildcard is entered before the trailing slash, then it will include the original URL. For example, myblog.com* will include myblog.com/my-article and myblog.com.
Click Save at the bottom right to finish creating your visited URL event.