Open your form
From your HubSpot Dashboard, navigate to Contacts > Forms. Once there you can click on the name of a current form to edit it, or create a new form.
Edit Submit Button Text
You have the option to edit the submit button text that appears on your live form.
Click Options near the top left
Besides the submit button text, most of the form options live under the Options tab, which is located at the top-left of your form.
Error message language
Your first choice for customization is which language will display if a user doesn't fill in a field correctly on the form, or forgets to fill out a required field.
If you have "English" chosen here, you'll see the bubbled error message pop up with an error in English such as in the example below. Please note that depending on your website's styling this may look different.
Pre-populate fields with known values
If a visitor has come to your site and filled out a form before and HubSpot was able to capture their cookie information, this option will allow you to pre-populate information into your form fields the next time they visit and go to fill out a form.
The default for this option is Yes.
With this option set to Yes, any time your visitors come to your site, any known information will already be filled in for them, saving them time in filling out subsequent forms.
With this option set to No, this information will not be pre-populated but works great with the "Disable cookie tracking" option for use in places such as trade shows, or when you expect multiple users will fill out the same form (such as at a conference). This prevents the previous user's submission information from being pre-populated when unnecessary.
These are optional for each form, so some of your forms may have this turned on while others may be turned off.
Disable cookie tracking
HubSpot recognizes your contacts based on the cookie that is dropped in their browser. When a user first visits your website and fills out a form, that cookie becomes associated with that contact; all other submissions using that cookie are associated with that contact. Sometimes, however, if multiple contacts fill out the same form on the same browser (and thus under the same cookie), previous submissions overwrite the contact record's data.
When cookie tracking is disabled, each submission will create a new contact. If the email address entered already exists, it will just update that contact record with the new information. Another contact's information will not be overwritten due to the unique cookie in the browser. Contacts submitted via a form with cookie tracking disabled, will not have reporting data such as original source, page view history, or other tracking data recorded. This is covered more in the article on how to use forms to capture contact information at trade shows and other offline events.
Display Captcha on your form
You can choose whether or not you want to use Captcha on your form - this is an extra level of filtering to help prevent low-quality form submissions while still retaining and growing high-quality form submissions.
This default option for this is No.
With your option set to Yes, your user will be asked to verify they are not a robot via the Captcha feature. Take a look below to get an idea of what this will look like on your forms.
Notified when submitted
If you wish to be notified when a lead fills out your form, enter your email address in this window. You can add as many email addresses you wish, separated by commas. Email addresses listed here do not need to be users in your portal. If you do not insert an email address, no one will be sent a form submission notification email, unless dictated on the landing page.
Save your form
Once your form is complete, click to save form on the top-right.