Allow form submissions without email addresses to create contacts

By default, form submissions require a populated email address field to create contacts. However, you can turn on the Allow submissions without email addresses to create contacts setting to allow visitors to submit a HubSpot form without an email address and still be added to your database.

Before you get started

• If you're using a non-HubSpot form, this setting does not apply. A populated email address field is still needed to collect submissions. Learn more about using non-HubSpot forms. 
• If you're using a custom email field and have this setting turned on, form submissions will create contacts. However, when the default HubSpot Email property remains empty, contacts cannot receive marketing emails, which require a primary email address.
• Contacts created through form submissions without an email address will deduplicate based on cookies. If two people with the same cookie fill out a form with no email address (e.g., if they were using the same device), both submissions will be associated with the same contact record. However, if the Always create contact for new email address option is turned on, each submission will create a new contact. 

Allow form submissions without email addresses to create contacts

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Forms.
3. Click the Submission Settings tab.
4. Toggle the Allow submissions without email addresses to create contacts switch on.
5. Click Save. 

With this setting toggled on, submissions on forms without an email address field will create new contacts. These contacts are deduplicated based on their cookies.