Last updated: October 13, 2020
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You can redirect visitors directly to gated content (i.e., your content offer that can come in the form of a PDF or video), or a thank you page containing your content offer, after they submit your HubSpot form. Learn more about creating a HubSpot form.
Create an offer page that has a form for visitors to submit for the content offer. If you have a CMS Hub Professional or Enterprise account or a Marketing Hub Professional, Enterprise, or Legacy Marketing Hub Basic account, you can create a new landing page in HubSpot. Choose a template with a form module to set up your form on the page and if it is a limited offer, expire the page after a certain date. To create a new landing page quickly and easily without touching any code, use a starter template.
To create compelling content, decide what data you want to collect from your visitors, and what they'll receive from you after submitting their information. Then create your form in HubSpot with the corresponding form fields to populate these contact property values. You'll be able to select this new form in the form module on your landing page. Learn more about how to customize form options on a page.
Create your content offer and upload it to a server. Once uploaded, note the URL of the content for the redirect. If you have a paid Marketing Hub subscription, you can upload the content to your HubSpot file manager and get the content URL.
Create a thank you page. If you have a Marketing Hub Professional, Enterprise, or Legacy Marketing Hub Basic subscription, or the CMS add-on, you can create a landing page as a thank you page. For your visitors to access the gated content after submitting the form and arriving on your thank you page, add a link to your content on the page.
Please note: to reduce the likelihood of visitors entering your thank you page and accessing your content offer without submitting the form, consider blocking the thank you page from search engines.
When your form is on a HubSpot page:
Learn more about embedding your HubSpot form on an external page.
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