How to learn inbound marketing with HubSpot

Last updated: June 13, 2016

Available For:

Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise
One of the biggest benefits of being a HubSpot customer is that you have access to all of the inbound marketing learning resources that HubSpot produces. Here are some of ways you can learn how to master inbound marketing, now that you're part of the HubSpot family.

HubSpot Academy

We have a team of Inbound Marketing Professors at HubSpot who offer free training on how to apply the inbound marketing methodology by using the HubSpot software to see results. They are passionate about educating and inspiring HubSpot customers to get the most out of their effort with inbound marketing.

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You can view HubSpot Academy trainings using the training tool located at Resources > Training.

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Please note: Training will not be available if you are using a HubSpot trial account.

You can then go through the HubSpot Academy training content in three different ways.

  1. You can access it to learn about each one of the HubSpot tools. If you want to focus on learning the software, this option is for you.
  2. You can go through the training by learning the different parts of the inbound methodology that will help you to achieve your goals. If you want to learn how you can hit your company's goals with inbound marketing and the software, this option is for you.
  3. You can use HubSpot Projects that will walk you step-by-step through multiple tools to accomplish a specific goal, like generating leads with LinkedIn or measuring the productivity of your sales team.
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HubSpot Certifications

You can even take exams on what you've learned to get certified in Inbound Marketing and HubSpot. Go to Resources > Certifications to get started.

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You can then see your status with each of the certifications and click View Certification to learn more about specific certifications.

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HubSpot Consulting

We offer several different consulting packages to all HubSpot customers.

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Professional Onboarding

Professional Onboarding is designed for new customers on the Professional software suite who want a more personalized training experience. With the help of an Implementation Specialist, you will receive both technical guidance to properly configure the HubSpot software and campaign assistance to leverage the HubSpot tools and Inbound Methodology.

This is what you'll get with this onboarding package:

  • An assigned Customer Success Manager
  • An assigned Implementation Specialist
  • Assistance with the technical set up associated with the Professional HubSpot Software
  • Guidance on developing, managing and executing one (1) inbound marketing campaign
  • Full access to all of the HubSpot Support Team
  • Access to the abundance of resources from the HubSpot Academy Team

Enterprise Onboarding

Enterprise Onboarding is designed for new customers on the Enterprise software suite who want personalized implementation with advanced techniques. With the help of a Senior Implementation Specialist and Senior Customer Success Manager, you will receive dedicated guidance to ensure that HubSpot integrates into your existing marketing system.

This is what you'll get with this onboarding package:

  • An assigned Senior Customer Success Manager
  • An assigned Senior Implementation Specialist
  • Assistance with the technical set up associated with the Enterprise HubSpot Software
  • Technical support with integrating your existing CRM or other marketing technology to HubSpot
  • Guidance on developing, managing and executing one (1) inbound marketing campaign
  • Full access to all of the HubSpot Support Team
  • Access to the abundance of resources from the HubSpot Academy Team

Custom Inbound Training

Looking for a more customized training experience for your company?

We're happy to work with you to develop a custom, on-site training package that suits your needs and puts you on the path to success with inbound marketing.

Our Inbound Marketing Consultants are ready to deliver a hands-on training experience for your entire team, whether you're looking to implement a global content marketing strategy or execute your first inbound marketing campaign. We've helped hundreds of enterprise companies overhaul their marketing efforts and develop a long-term strategy for their brand, message and voice. Custom Inbound Training is also ideal for enterprise organizations with large marketing teams or stakeholders across multiple departments.

Partner Inbound Training

Designed specifically for new HubSpot VARs, our Partner Inbound Success Training is designed to give you all of the skills and resources you need to drive growth and profitability for your business by using and selling HubSpot.

Over the course of 12 VAR-specific classes, we will cover everything you'll need to know about becoming a Certified Partner -- from deep dives into the product to an inside look at HubSpot's own proven marketing, sales, and retention strategies that you can use in building your own business with HubSpot.

During consulting, you'll have four hours of one-on-one time with a dedicated HubSpot VAR consultant to devise a highly customized strategy for building your business using inbound marketing.

HubSpot Knowledge

If you're someone who likes to learn things at your own pace, check out http://academy.hubspot.com. Use the searchbox to search for help, or you can hover over Read Docs to look for specific documentation types, like User Guides or Quick Answers. 

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HubSpot Support

You can contact support directly from the HubSpot application by clicking on the Help button in the bottom right corner of every page of the application. You can use the Help widget to quickly search HubSpot's help articles and user guides, open a support ticket, leave feedback on the app, or have support call you.

Take a look at our article on using Support Inbox to get in touch with HubSpot Support.

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HubSpot Marketing Library

If you want to stay up to date with the latest inbound marketing best practices from HubSpot's marketing team, you can access the complete HubSpot Marketing Library of ebooks, webinars, marketing kits, templates, and worksheets at Academy > Marketing Library.

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You can filter the library by marketing topic, content type, and publishing date.

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HubSpot Forums

Have a question for other HubSpot customers or HubSpot's partners? You can log in to the HubSpot forums to ask a new question or search to see if your question has already been answered. Go to Academy > Forums and sign in with your HubSpot account to join the conversation.

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HubSpot User Groups

What's better than being able to ask other HubSpot customers questions online? Meeting up with them at your local HubSpot user group and learning new tricks. Go to academy.hubspot.com and navigate to Be Insprised > HubSpot User Groups to find your local user group and sign up for the next meeting.

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