Landing Pages

Add videos to your HubSpot content

Last updated: August 28, 2020

Applies to:

Marketing Hub  Professional, Enterprise
Service Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise

Video content is a vital part of your online marketing strategy. You can embed video content in rich text modules in your HubSpot-hosted pages, blog posts, and knowledge base articles. To customize a visitor's interaction with your video, you can display a CTA or a form before or after your video plays. Then track engagement with this video on your content over time. 

HubSpot Video is powered by Vidyard and is independent of the Vidyard for HubSpot integration, which is a separate paid feature for Vidyard customers. Videos from your Vidyard account will not appear in your files tool. Learn more about how HubSpot and Vidyard work together

Please note: due to spam and security reasons, embedded videos are not supported in marketing emails on most major email clients. It's recommended to insert a thumbnail or gif image of your video and link to the landing page the video is embedded on. However, Sales Hub Professional and Enterprise accounts and Service Hub Professional and Enterprise accounts can still send videos in one-to-one emails.

Before you get started

Please note:

  • Accounts have a limit of 250 videos for HubSpot-hosted content across the blog, landing pages, website, pages, and knowledge base tools.
  • Each video is subject to the limitations of the files tool
  • Starter landing pages don't support HubSpot video, but can support a video embedded with a URL.

Add video to your content

To insert a video into one of your HubSpot pages, blog posts, or knowledge articles:


  • If you haven't enabled your video features, you'll be prompted to enable them and accept the terms of service. In the dialog box, click Turn on new features.
  • In the Insert video panel, click a video to add it to your page.
  • To optimize this video for search engines, click the video within your content, then click Edit.
  • In the Video options panel that appears, click Edit video details. This will update the video details on all content where this video is published.


  • In the right panel, you can customize the following:
    • Thumbnail image: this image may appear in a preview for your video in search engine results. You can upload a JPG, PNG, or GIF file.
    • File name: enter a file name for your video. 
    • Title: write a short, descriptive title for your video.
    • Description: write a short description of your video to helps search engines understand what your video's content is about.
    • Meta tags: this term helps search engines understand what your video is about. You can use your topic or subtopic keywords for your meta tag.
Please note: each browser supports different file types and in some cases will download the video file instead of playing it in the browser. Videos uploaded as .mp4 files are supported in most browsers and will load and play in the browser.

Add a CTA or form to a video

  • In the content editor, click the video and click Edit.
  • In the dialog box, select Call-to-action or Form.
  • Click Create CTA or Create form.
  • In the right panel, click Create new, then:
    • Follow the steps to create a new CTA then click Save.
    • Create a new simple form to collect your visitors' first name, last name, and email. You can customize the form's header message at the top, and an inline thank you message. After customizing your form, click Add form.
  • Select a Display time to show this content right before your video starts to play, or right after your video finishes playing.


Please note: forms you've created for other videos can be selected for your video overlay, but you must create a new CTA for each video.

Analyze your video performance

You can analyze how your video is performing on a blog post, landing page, or website page. Video analysis is not available in knowledge base articles at this time.

Please note: video views and video retention metrics will only be triggered when the video is added to a standard rich text module. For example, if you embed a HubSpot form and add a Vidyard video to the inline thank you message, video views and video retention cannot be tracked.

To analyze your video's performance:

  • Navigate to your blog, landing pages, or website pages.
  • In your content dashboard, click the name of a published blog post or page with video content.
    • Video views: the number of times your video loaded on your page in a visitor's browser.

    • Video retention: a measure of how long your video content was playing on your page, as a percentage of all views. This gives you a better idea of whether viewers are stopping your video at a specific moment, and tells you how many viewers watched your video all the way to the end.

  • To see metrics for a specific video on the page you're analyzing, click the Video dropdown menu in the top left and select the video you want to analyze.