Read the following article to learn how to use the Keywords dashboard to identify optimal keywords to use throughout your content.
After you've added your keywords, go back to the Keywords dashboard. Here, you can use several different methods to filter and sort your keywords.
Here's a breakdown of what the 4 overview metrics show you at the top of your Dashboard
- Keywords Ranked in Top 3 - the total number of keywords that you are tracking in the keywords tool that you rank in the top 3 results on search engines.
- Keywords Ranked in Top 10 - the total number of keywords that you are tracking in the keywords tool that you rank in the top 10 results on search engines.
- Contacts from Organic Last 30 Days - the total number of new contacts in the last 30 days that had an original source of organic search.
- Organic Traffic Last 30 Days - the total number of visits that you've had from organic search in the last 30 days.
Within the data table of the Keywords report, you can view the following metrics:
- Rank - an approximation of where your website ranks for a particular search term in the search engines' results pages. Note: factors like personalization and localization that the search engines take into account can influence ranking on a search-by-search basis. If your keyword rank has increased in the last seven days, there will be a green upwards facing triangle next to the rank. If the rank has decreased in the last seven days, a downwards facing red triangle will appear next to the rank. Mouse over the triangle to see the exact increase or decrease number.
- Difficulty - how hard it will be to rank well for this keyword on a scale of 0-100. Any keyword with a difficulty above 70 is considered extremely difficult to rank for. When you're first starting out, you'll want to target keywords with low difficulty (between 0-40) and then work your way into medium difficulty keywords (40-60), when your site starts getting more traction, and so on.
- Monthly Searches - the approximate number of monthly searches for the exact match of this keyword. If a location is set, this information is localized. (If you see "Low" within this category it means that there wasn't enough data to show that anyone is searching for this specific term.)
- CPC - the approximate cost per click if you had been running a paid search campaign targeting this keyword. If a location is set, this information is localized.
- Visits - how many visits via organic search you had after the user searched for this keyword. This is updated every 24 hours and shows the past thirty days. Google does not share the keyword that a visitor used to find your site, so this column will only include visits from other search engines. To learn more about Google's encryption of user searches, check out this article.
- Contacts - how many leads via organic search you had after the user searched for this keyword. This is updated every 24 hours and shows the past thirty days. Again, because Google does not share the keyword that a visitor used to find your site, this column will only include visits from other search engines. To learn more about Google's encryption of user searches, check out this article.
- Campaigns - how many campaigns this keyword is assigned to. Click on the number to see the campaigns.
- Created On- the exact date on which you added a keyword to the Keywords tool.
Now that you understand how to read the data, remember that you will want to target long-tail keywords that are very relevant to your business. Long-tail keywords generally have a lower difficulty score, and are easier to rank for. The low-hanging fruit that you should target are the keywords with a higher number in the Monthly Searches column and a lower number in the Difficulty column. This means that the keywords are easy to rank for, but a decent number of people are searching for them.
Change what metrics are displayed
You can filter the columns in the Keywords tool to show any three data points at the same time for a quick comparison.
Expand the Keywords table
Click on the icon with the two arrows to expand the number of columns that display in the Keywords tool.
You'll then have five columns of metrics.
Change how the data is sorted
You can use the Sorted by: drop-down menu to change how the data is sorted in the tool.
The arrows to the right of the drop-down menu determine if you are sorting by ascending or descending values.
Filter by campaign
You can filter the keywords to only see show the keywords related to a specific HubSpot campaign by choosing a campaign from the campaign drop-down menu.
Search for a keyword
You can also search through the keywords you are tracking by using the search box in the Keywords tool.
Analyze the details of a keyword
Click on a keyword to view its details.
You can then see a graph of how your content has ranked for that keyword over time and what pages are ranking for that keyword.
Next Article: How to decide which keywords to focus on