Request HubSpot Marketplace app reviews

Good HubSpot Marketplace reviews build trust, while bad reviews offer an opportunity for you to showcase how you respond to critical feedback. You can increase the number of reviews on your HubSpot Marketplace listing by reaching out to existing customers to ask for their feedback. Learn more about managing and replying to reviews. 

Send automated review request emails

To capture as many reviews as possible, a review request is automatically sent to each user 30 days after installing an app. You can also set up follow-up emails to remind users to leave a review. 

1. In your HubSpot account, navigate to Development.
2. In the left sidebar menu, navigate to App Listings.
3. Click the name of an app. 
4. Click the Customer Feedback tab. 
5. In the left sidebar menu, click Review request emails in the Review requests section.
6. Select a follow-up option:
   • One-time only: customers aren't sent any follow-up emails after the initial review request. 
   • Recurring: customers are sent a follow-up email every 60, 90, or 120 days after the initial request. 
7. If you are sending recurring emails, click the Follow-up frequency dropdown menu and select a frequency. The recommended frequency for follow-up emails is 90 days. 

Embed review request on your website

To widen the pool of potential reviewers, you can also request reviews from visitors to your website. 

1. In your HubSpot account, navigate to Development.
2. In the left sidebar menu, navigate to App Listings.
3. Click the name of an app.
4. Click the Customer Feedback tab.
5. In the left sidebar menu, click Embed on your website in the Review requests section.
6. To embed a button or link directing the visitor to the review form: 
   
   • In the Embed button or link section, select whether the review request will appear as a button or link. 
   • Click the Default language dropdown menu and select the language that will appear in the request. 
   • Preview the embed code and how the button or link will appear on your website in the Code snippet and Preview sections.
   • Click Copy embed code, then add the embed code to the HTML of your website. 
7. To embed the full review form: 
   • In the Embed review widget section, click the Default language dropdown menu and select the language that will appear in the request.
   • Preview the embed code and how the review form will appear on your website in the Code snippet and Preview sections.
   • Click Copy embed code, then add the embed code to the HTML of your website.

Share review link

You can request a review directly from a customer by sending them a link to the review form.

1. In your HubSpot account, navigate to Development.
2. In the left sidebar menu, navigate to App Listings.
3. Click the name of an app.
4. Click the Customer Feedback tab.
5. In the left sidebar menu, click Share review link directly in the Review requests section.
6. Click Copy request review link, then send the link to the customer you want to review your app.