A quick tour of Page Performance

Last updated: December 13, 2016

Available For:

Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

The Page Performance tool assesses key metrics on how your site pages, landing pages, and blog posts are performing in terms of views, keywords, links, and other important SEO data. It also provides recommendations on how to improve SEO practices on your pages. In Page Performance, you can access all of your page data in one place and easily take action to enhance your SEO.

Use the Page Performance report if you want to:

  • Find areas for on-page SEO improvement on your website
  • Identify which keywords each of your website pages is ranking for
  • See all of the inbound links that are directing to each page on your site

What are the features of the Page Performance tool?

Let's take a look at some of the basic features of the Page Performance tool and how they can help you enhance the performance of your pages.

Page Performance dashboard

The dashboard shows metrics for:

Total Views: The total amount of views on all of the tracked pages on your site in the specified timeframe. The line graph provides a visual for total views over time. Hover over the points on the graph to see the amount of views on a particular day in the selected date range.

Keywords: The number of tracked keywords that your site ranks within the top 99 search results.

Inbound Links: The number of inbound links (links from external websites) linking to the page.

You can change the pages and time frame that the tool gives information for by clicking on the options in the dropdown menus.

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Data displayed for specific pages:

In addition to Views, Keywords, and Links, the table displays information for specific pages.

CTA %: The percentage of page views that resulted in a call-to-action button click in the designated time frame.

Information on how to improve your SEO is available by clicking on the icons next to the page titles and URLs. Learn how to analyze your pages and improve SEO on your website pages.

You can adjust the page views order from ascending to descending by simply clicking on the carrot icon next to Views.

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Data Sources

The information gathered for Page Performance is from your target domain, which HubSpot crawls. Page Performance gets its data from the:

  • Tracking code: Counts a page view every time a page loads. A page will only appear in Page Performance once the tracking code detects a view. Whenever a page with your HubSpot tracking code on it is viewed, it will be logged in the Page Performance report based on the URL of that page, and will show up there approximately 1-3 hours after the view, based on the current analytics delay.
  • Crawler: The HubSpot Crawler fetches your site's code and gives you SEO recommendations. If your page does not have views but has been crawled, it will appear under the "Explore Crawled Pages" section.

The HubSpot crawler will crawl your website for SEO recommendations whenever you visit Page Performance, if the last time your site was crawled was not within the last 7 days. For more on how often the Page Performance data is crawled check out this article.

Refresh Page Data

When you navigate into the SEO Optimization section for a specific page, you can scroll to the bottom and click on the Refresh page data button to refresh your results. If you don't see any SEO data, click here to troubleshoot.

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Explore Crawled Pages

At the top of your Page Performance Dashboard, click on the Explore Crawled Pages link to see your website pages that have been crawled by the HubSpot crawler but that don't have any views.

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View Page Details

Once you click on an individual webpage or blog post, within the Optimization tab, you can see specific page details. From here, you can access inbound links as well as all of the internal links by clicking on the links on the left-hand side.

Every website page and blog post receives an On Page SEO score which is graded according to how complete your SEO is as reported by the SEO help icons.

HubSpot Help article screenshot

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