How to analyze your blog posts in Page Performance

Last updated: June 29, 2016

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Similar to analyzing your website pages, the blog Page Performance report provides you with data on blog post views, CTA %, and comments, among other metrics and meta data, to aid you in determining the performance of your blog posts. The tool also allows you to:

  • Determine which blog author write the most traffic-generating posts
  • See On-Page SEO suggestions from HubSpot for individual blog posts
  • Identify your most engaging posts by looking at your posts with the most comments
  • Track the number of RSS feed requests your blog gets every day
  • Track your blog email subscribers over time (HubSpot blogs only)

The Blog Post filter in the Page Performance report only supports HubSpot blogs and blogs using the Wordpress plugin. If you are using a different blogging platform, you will still be able to track your pages in Page Performance, by installing the HubSpot tracking code, but not to use the content type filter to differentiate content.  

Read the following steps to learn how to analyze your blog posts in Page Performance. If you're hosting your blog on WordPress, you need to install the HubSpot Plugin for Wordpress, so that your data can be tracked in Page Performance.

Navigate to Reports > Page Performance

From your HubSpot Marketing Dashboard, navigate to Reports > Page Performance.

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Set filter to Blog Posts

First, set the filter to Blog Posts in the drop-down menu so that you can view the metrics that pertain to all of your blogs.

And if you have more than one blog, you can also use the All blogs filter to choose a specific blog.

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View Blog Page Performance

Now you can see an overview of your blog performance, including the total number of Blog Post Views, the amount of Email Subscribers, and the number of RSS Subscribers to your blog.

The email subscribers data is cumulative, while the RSS subscriber data resets every day.

Please note: HubSpot cannot track email subscribers in Page Performance for WordPress blogs.
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Analyze the metrics for a blog post

Now it's time to analyze the data for an individual blog post. In this example, the blog post has received 36,760 views during the specified time frame. That means that every time someone was on the blog post page, it counted as a view. The source of the view data is the tracking code.

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CTA %

The CTA% is the percentage of page views resulting in a CTA button click. To learn about how the click-through rate is calculated, read this article.

Comments

The Comments metric simply gives you the number of comments there are for each post.

Keywords

This number indicates how many keywords you are using to draw in visitors to this particular blog post.

Links

This number indicates the number inbound links to the blog post, during the time period.

View On Page SEO information

In this example, the blog post has yellow warning icon with one critical issue and three suggestions. To review what the different help icons mean, check out this article. To learn how to search engine optimize your blog posts, read this article on how to use the SEO panel in the blog editor.

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