Navigate to Reports > Page Performance
From your HubSpot Marketing Dashboard, navigate to Reports > Page Performance.
Set filter to Blog Posts
First, set the filter to Blog Posts in the drop-down menu so that you can view the metrics that pertain to all of your blogs.
And if you have more than one blog, you can also use the All blogs filter to choose a specific blog.
View Blog Page Performance
Now you can see an overview of your blog performance, including the total number of Blog Post Views, the amount of Email Subscribers, and the number of RSS Subscribers to your blog.
The email subscribers data is cumulative, while the RSS subscriber data resets every day.
Analyze the metrics for a blog post
Now it's time to analyze the data for an individual blog post. In this example, the blog post has received 36,760 views during the specified time frame. That means that every time someone was on the blog post page, it counted as a view. The source of the view data is the tracking code.
The CTA% is the percentage of page views resulting in a CTA button click. To learn about how the click-through rate is calculated, read this article.
The Comments metric simply gives you the number of comments there are for each post.
This number indicates how many keywords you are using to draw in visitors to this particular blog post.
This number indicates the number inbound links to the blog post, during the time period.
View On Page SEO information
In this example, the blog post has yellow warning icon with one critical issue and three suggestions. To review what the different help icons mean, check out this article. To learn how to search engine optimize your blog posts, read this article on how to use the SEO panel in the blog editor.