How to analyze your pages in Page Performance

Last updated: December 20, 2016

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise
Now that you know how to use the Page Performance dashboard, it's time to learn how to analyze your website pages using the Page Performance tool. In this article, you'll learn how to interpret the metrics for a specific page and how to view suggestions for your on-page and off-page SEO information.

Navigate to Reports > Page Performance

From your HubSpot Marketing Dashboard, navigate to Reports > Page Performance.

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Search for a page to analyze

In the search bar, type in a page name or url that you would like to analyze in Page Performance.

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...or use the "All Pages" dropdown menu

Instead of searching for a specific page, you can also filter by page type in the dropdown menu if your search has a broader focus at first. Make sure that your time frame is set to the desired period.

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View the page metrics

Now you can see the page and all of the data for the specific page that you searched for. In this example, the Customer Case Studies page has received 15,465 views in the assigned time period. That means that every time someone was on this page, it counted as a view. The source of the view data is the tracking code.

For a refresher on the Page Performance metrics, visit the previous article for a quick tour of Page Performance.

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The CTA % for this time period is .47%, which is the percentage of page views resulting in a CTA button click. Click on this percentage to see the individual CTAs that are used and the breakdown of each click-through percent. From here, you can see which CTAs on the same page are getting more clicks. To learn about how the click-through rate is calculated, read this article.

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There are 43 keywords, being tracked by the Keywords tool, that the Case Studies page ranks for, during the specified time period. Again, click on the number of keywords for the page to view the complete list of tracked keywords, their rank, their monthly search volume, and their difficulty. Examine the keywords with a low rank (meaning they appear towards the beginning of search engine results) that have a high monthly search volume and a low difficulty and compare them to the amount of overall visits to the page. Observe if there is a positive correlation between your keyword and the number of site visits. From here, you can determine if you want to adjust your current keywords or add more.

To learn more about the Keywords tool, read about understanding keywords in this article.

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There are 281 inbound links on the page. Inbound links help build your authority in the eyes of search engines. Click on the links number to see all the URLs of the inbound links and the anchor text of the link. Page Performance registers links detected by Moz, as well as referral traffic recorded in the Sources report.

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View On Page SEO information

On Page SEO describes actions that can be taken on a web page to maximize your site's pervasiveness and rank in search results. Unlike Off Page SEO, you have control over your On Page SEO; therefore, there are actions that can be taken to ensure your page has the greatest search relevance possible. Take a look at the icon next to the page title. The icons are defined as follows:

Green check: This denotes that your page is optimized for search to its fullest extent.

Yellow triangle: This gives you suggestions on how to improve the SEO for that page. It even tells you how many suggestions there are.

Don't worry if you see a yellow warning icon next to a website page title - HubSpot gives you suggestions on how to improve your pages so that you can have the best SEO possible. Read this article to learn how to dive further into viewing these suggestions and improving your SEO.

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Improve your Off Page SEO

To work on your Off Page SEO for your website, you will want to focus on link building to bring traffic to your website from the outside. To learn how to build inbound links to your website, read this article on how to use the Links tool.

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