Understand opt-out notices for HubSpot’s enrichment dataset

When you use HubSpot’s data enrichment features, you may receive opt-out notices for certain contacts. These indicate that an individual has requested their professional data be removed from HubSpot’s enrichment dataset. This article explains why these notices are sent, how opt-outs affect enriched CRM data, and what best practice actions to take to stay compliant with data protection requirements.

Why you received an enrichment opt-out notice

HubSpot maintains a database of professional information used for enriching contact and company records. Individuals can opt out if they don't want their professional details used for enrichment. HubSpot is legally required under data protection laws, including GDPR and CCPA, to remove the individual’s data and notify customers who previously received it. The opt-out notice confirms that HubSpot has deleted the individual’s enrichment data and stopped using it for enrichment purposes.

Contacts can opt out in the following scenarios:

• A contact submits HubSpot's Privacy Preferences form with the Delete your data from HubSpot’s commercial dataset checkbox selected.
• Contacts in the EU are informed by HubSpot via email when they become part of the commercial dataset. A contact can follow the steps to opt-out included in the email.

What happens when someone opts out

When a contact opts out of HubSpot’s enrichment dataset, the following occurs:

• HubSpot removes their data from enrichment systems.
• HubSpot notifies accounts that previously received enrichment data for that contact.
• Enrichment for that contact stops.

How opt-outs affect your CRM data

Receiving an opt-out notice doesn't delete the contact or data from your HubSpot account. The following occurs:

• Data you received from enrichment remains unchanged in your account.
• Data that you or your team added manually remains unchanged in your account.
• Future enrichment value updates stop for that contact in your account.

If you’ve collected similar information directly from the contact through your own interactions, you may be able to retain that data based on your independent legal basis.

Manage enrichment opt-out notices enriched data delete requests

When you receive an opt-out notice, you can delete the enrichment data you previously received for the individual. Super Admins are notified when these requests occur.

Review enriched data delete requests pending notifications

When an enriched data delete request is created for your account, you'll be automatically notified via email with the subject: Action needed: Enriched data delete requests pending. In the email, you're prompted to assign the request to a user in your HubSpot data privacy settings. You can also configure automatic action for these requests.

Manage enriched data delete requests

You have the following options to manage enriched data delete requests:

• Manual: assign requests to Super Admins to manually check and action each request. If you want to manually handle requests, make sure the automatic action setting is turned off.
• Automatic: turn on the setting to automatically action enriched data delete requests. This means a contact's enriched data is automatically deleted from your account when they submit an opt out request. When turned on, requests will be automatically actioned and you'll receive an email when a request is processed.

If you have questions about how data protection laws apply to your specific circumstances, work with your legal team to determine the appropriate next steps.

Frequently asked questions

Will this delete the contact from my CRM?

No. The contact record remains in your account. Only HubSpot-provided enrichment data is removed.

Does this mean the contact opted out of marketing communications?

No. Opting out of the enrichment dataset is separate from marketing email subscriptions or other CRM preferences.

Will enrichment still work for other contacts?

Yes. Enrichment continues to function normally for other eligible contacts and companies.

Can a contact be re-enriched later?

If an individual withdraws their deletion request or provides consent again, their data may be reintroduced into HubSpot’s enrichment dataset in the future.

Next steps

• HubSpot Privacy Policy
• Data enrichment overview and features
• Data enrichment frequently asked questions
• Export contact data
• Permanently delete a contact