Last updated: January 15, 2021
You can use HubSpot analytics tools to understand and analyze your HubSpot data. This includes your website's performance and your teams' productivity.
Your analytics tools are found under Reports > Analytics Tools.
Tracking code
- Install the HubSpot tracking code
- Troubleshoot the HubSpot tracking code
- Set up site tracking in HubSpot
Traffic analytics
- Analyze your site traffic with the traffic analytics tool
- Understand HubSpot's traffic sources in the traffic analytics tool
- Create custom analytics views
- More direct traffic in sources report than expected
- Traffic analytics | Frequently Asked Questions
Ads
Campaign analytics
- Analyze campaign performance in the campaign analytics tool
- Analyze your campaign
- Campaigns | Frequently Asked Questions
Behavioral events
- Analyze and manage your events with the behavioral events analytics tool
- Create visited URL events
- Create submitted form events
- Create clicked element events
- Create custom events