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Analyze campaign performance in the campaign analytics tool

Last updated: May 22, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

Use the campaign analytics tool to measure the effectiveness of all the campaigns you've created in HubSpot. You can also analyze a single campaign and campaign attribution in the campaigns tool. Learn more about the different campaign metrics available in HubSpot and the data pulled to provide you these metrics.

Please note:

  • The campaign analytics tool will be removed on July 31st, 2023. Moving forward, we recommend reviewing the performance of your campaigns in the campaigns tool
  • HubSpot only attributes data from assets or content to a campaign after the asset or content is associated with the campaign. Any metrics such as new contacts) prior to the association will not be included in the campaign analytics.
  • The closed deals and influenced revenue metrics will be removed on June 12, 2023 in Marketing Hub Enterprise accounts. Moving forward, we recommend the following: 
    • To measure a campaign's impact on closed deals, you can use deals with attributed revenue.
    • To measure a campaign's impact on influenced revenue, you can use attributed revenue or contacts with attributed revenue.
    • To keep track of any existing and past data, we recommend using the export feature on your Campaign Analytics tool


On the Campaign Analytics page, view and measure your campaign metrics using the charts and tables to track the success of your campaign.

To view your campaign analytics:

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Campaign Analytics.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range. This will filter the data for any tab displayed. Do also note the following:
    • If you select a rolling date range, the data set will exclude the current day.
    • A week in the report starts on Sunday by default. This will apply when the date range selected consists of a week, or when the frequency is set to Weekly.
  • You can view a chart of influenced contacts or other metrics such as sessions, new contacts created, closed deals, and influenced revenue. 
    • To view a chart of influenced contacts, click the Influenced contacts tab. Learn more about the unique marketing influences metric
    • To view a chart including all other available metrics, click the Other metrics tab. In the upper left of the chart, click the dropdown menu and select the report metric.
  • In the upper right of the chart, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, or a line chart to view your data.

  • In the table below, select the checkboxes next to the campaigns that you want to include in the chart. Select multiple pages to compare their impact.
  • If you are on the Other metrics tab, click a campaign to view its details in a new tab. 
  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Enter search terms in the search bar to search for a specific campaign.
  • Click a column header to sort the campaign by that metric.

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