Analytics Tools

Analyze your marketing grader report

Last updated: October 31, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

The marketing grader report gives a holistic measure of a website's level of inbound marketing. The grade is based on five factors: blogging, social media, SEO, lead generation, and mobile.

To view a marketing grader report:

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Competitors.
  • Click the domain name you want to view the marketing grader report for.
  • In the upper right, click Marketing Grader Report.
  • In the left sidebar menu, click the category you want to analyze.
  • To view more information, click Show next to Checklist, then in the specific section you want to know more about, click Show details.
User-added image

The tool checks a domain for the following elements in each category to derive a score.

  • Blogging
    • A blog and an RSS feed.
    • A link to your blog from your home page.
    • Social sharing buttons on your blog.
    • Social subscription options enabled.
    • Email subscription options enabled.
  • Social Media
    • A Twitter account and a Facebook business page.
    • Links to your social media accounts from your home page.
  • SEO
    • Alt tags on your images.
    • Page titles that do not include your company name.
    • Unique page descriptions.
  • Lead Generation
    • Landing pages with forms to generate leads.
    • Marketing automation.
    • Analytics to measure your marketing efforts.
  • Mobile
    • @media queries or a mobile stylesheet.
    • A meta viewport tag.