Sequences

Sequence email send times

Last updated: October 15, 2019

Applies to:

Sales Hub  Starter, Professional, Enterprise
Service Hub  Starter, Professional, Enterprise

Steps in sequences execute at 24-hour intervals, which means that all steps will execute at the same time the contact was first enrolled. You can customize the the send time for each step to make the delays between emails longer.

Send follow-up emails on the weekend

By default, when you enroll a contact in a sequence, emails in the sequence will only send on weekdays. If a sequence step is scheduled to execute on a weekend day, the email will not send. Instead, the email will send on the following Monday at the time of day the contact was first enrolled.

For example, you built the following sequence:

  • Send Template A.
  • If no reply after 3 days, send Template B.
  • If no reply after 3 days, send Template C.

A contact is enrolled in this sequence at 5 PM on Monday. Assuming the contact doesn't respond to any emails, here is the time/day each step will execute:

  • The contact will receive Template A when enrolled at 5 PM on Monday.
  • The contact will receive Template B at 5 PM on Thursday.
  • The contact is scheduled to receive Template C at 5 PM on the following Sunday, but by default will be sent the email at 5 PM on Monday.

If you want contacts to be able to receive emails in your sequence on Saturday and Sunday, you can disable this setting on a contact-by-contact basis by clearing the Send follow-ups on weekdays only checkbox before enrolling a contact in your sequence.

Please note: if you have the Send follow-ups on weekdays only setting enabled for your sequence and the first step of the sequence is an email, if you start the sequence on a weekend day, the email will send on that weekend day (instead of the next weekday).

Customize sequence follow-up send times

You can customize when follow-up emails will be sent and when follow-up tasks will be created. When enrolling a contact in your sequence:

  • In the upper right, click the Follow-up options dropdown menu. In the window, customize the email and task follow ups:
    • You can select the Send follow-ups on weekdays only checkbox to ensure emails are only sent on weekdays.
    • You can select the Thread follow-up emails as replies to the first email checkbox to ensure any subsequent emails will thread with the initial email. These settings will override the sequence's default settings.
    • Select when each subsequent email should send:
      • Send follow-ups at manually set time: specify a send time for each email in your sequence. To manually set the send time, use the dropdown menus above each email in the sequence.
      • Send follow-ups within a time range: click the dropdown menus to set a time range for each follow-up email to execute in the sequence.
      • Send follow-ups at recommended send times (Sales Hub Professional or Enterprise only): follow-up emails will be sent at a time with the highest open rate for that day. This time is determined by HubSpot.
    • Next, select when tasks should be created:
      • Create follow-up tasks at manually set times: specify a time for each task to be created in your sequence. To manually set the send time, use the dropdown menus above each task in the sequence.
      • Create follow up tasks at default time: select and click the dropdown menu to set a time for each follow-up task to be created in the sequence.
  • Click Apply.

If you are using sequences queues to enroll multiple contacts in a sequence, keep in mind that this feature will use rate limiting to spread out sequence email sending. If multiple contacts are enrolled within a short time span, the emails sends will stagger.