Social Inbox lives at the heart of HubSpot's social media tools. You can think of Social Inbox as a hybrid between a traditional email inbox and your social media feeds. The result is a unique tool that collects and displays all your social media engagements in one place. You can learn more about how to use Social Inbox to manage your social media engagements here.
Monitoring allows you to listen to Twitter for conversations that are relevant to your business. Use the Social Monitoring tool to track Twitter messages, follow contact lists or Twitter lists, and respond to social media updates. You will learn more about creating streams and interacting with prospects, leads, and customers, later in this guide.
The Publishing tool makes it easy to post to all your social media accounts to help generate and track inbound social traffic. Use the Publishing tool to promote your social media content. You can attach links to blog posts, landing pages, images, and more.
You can also analyze the effectiveness of your messages, including clicks and publishing date. You will learn more about the Publishing tool, in a later section of this guide.
The Reports tool helps you analyze the performance of your social media accounts. You can compare your social media presence across different time frames or even across platforms.
Social Settings is where you manage your social media accounts and your different publishing schedules. You will learn about connecting your social accounts, in the next section of this guide.