Monitoring is the heart of HubSpot's social tools. In the social monitoring tool, you can monitor your social activity with inbox streams and create and follow Twitter streams.
Inbox streams are a hybrid between a traditional email inbox and your social media feeds. The result is a unique tool that collects and displays all your social media engagements in one place. You can learn more about how to use inbox streams to manage your social media engagements here.
Twitter streams allow you to listen to Twitter for conversations that are relevant to your business. Use Twitter streams to track Twitter messages, follow contact lists or Twitter lists, and respond to tweets. You can learn more about how to create and use Twitter streams here.
The social publishing tool makes it easy to post to all your social media accounts to help generate and track inbound social traffic. Use the social publishing tool to promote your social media content. You can attach links to blog posts, landing pages, images, and more.
You can also analyze the effectiveness of your messages, including clicks and publishing date. You will learn more about the social publishing tool in a later section of this guide.
The social reports tool helps you analyze the performance of your social media accounts. You can compare your social media presence across different time periods or even across platforms. You will learn more about the social reports tool in a later section of this guide.
Social Settings is where you manage your social media accounts and your different publishing schedules. You can connect Facebook, Instagram, Twitter, LinkedIn, and Google+ accounts. You will learn about connecting your social accounts in the next section of this guide.