Analyze your Marketing Efforts

HubSpot's analytics tools will help you make educated and informed decisions based on which marketing efforts are producing a ROI. 

With HubSpot's analytics tool you'll understand:

  • Which traffic sources (Organic Search, Social Media, Email, etc.) are producing the most leads and customers.
  • Which website pages and blog articles are influencing your visitors to convert into a lead or become a customer.
  • What pages are being viewed, emails opened and clicked, and other behaviors by your leads.

Watch the short video below to learn how our main analytics tool, Sources, works or go directly to your Sources tool


Next Steps

Add the Tracking Code to your Site


Note: In order to see how your site's visitors are getting to your site, and what they are doing once they get there, you will need to install the HubSpot tracking code. Click here for instructions on how to install the tracking code on your site.

How HubSpot Works