Predictive Lead Scoring

What do you need to build your predictive lead score?

Last updated: July 16, 2018

Applies to:

Marketing Hub: Enterprise
Sales Hub: Professional

In order to successfully set up predictive lead scoring, there are several requirements your account needs to meet:

  • You are a HubSpot Marketing Hub Enterprise customer or a Sales Hub Professional customer.
  • You have been storing both engaged and unengaged contacts in HubSpot.
  • You have been marking contacts as customers for at least three months.
  • You have at least 150 customers who existed in HubSpot for more than one day before becoming a customer (or further along in the funnel, such as Evangelist or Otherand who have submitted at least one form.
  • You have at least twice as many non-customer contacts (Subscriber, Lead, MQL, SQL, or Opportunity) as you do customers.

Please note: these are general guidelines and may differ between HubSpot accounts. If you do not meet the above criteria, the predictive lead scoring tool may not be able to create a custom model for you. However, you can still set up lead scoring based on a default model. In this case, click Score my contacts using the default model to move forward.

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