Email

How do I change the background color for a particular email?

Last updated: November 6, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
Service: N/A
Changing the background color of a single email requires editing the custom HTML version of the template. Note that this method requires basic HTML knowledge.
  • Navigate in your HubSpot Marketing portal to Content > Design Manager.

  • Open your email template and click on Actions > Clone to file.

  • Specify the name and file location of your cloned template, then click Clone.
  • In your newly cloned template, hit Ctrl+F on your keyboard to find {{ background_color }}. Please note that this token may be present more than once in the coded template you have just created.

    Replace all necessary instances of the {{ background_color }} token with a desired # hexadecimal color value. You may need to switch to the Preview tab in your coded file to preview your changes to make sure the correct tokens have been updated. 

  • Alternatively, if you are familiar with HubL, you can define the {{ background_color }} variable in your coded file before the opening <html> tag. This would look something like {% set background_color = '#F7761F' %}. Read more on this method here.
  • Click Actions > Save and Publish Changes.

  • Navigate to Content > Email to create a new email with this template, or select an existing email and click on Actions > Change Template to use your new template.

If you want to change the background color for all of your email templates, you can follow the instructions here.

Was this article helpful?