How do I generate a plain text email?

Last updated: July 27, 2017

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic

HubSpot automatically creates a plain text version of your email to send in the event that we are unable to deliver the rich text version. Your contacts will only receive the version that is compatible with their email settings; this is automatic and cannot be manually set. The majority of email clients default to HTML email.

To customize the plain text version of your email:

  • In your HubSpot Marketing account, navigate to Content Email
  • Hover over the email you'd like to customize and click Edit
  • Click the Plain Text tab, then click Edit

 Please note: it is not possible to customize the plain text version of RSS emails

User-added image
  • Make edits to the plain text version of your email as needed. Please note that the plain text version of your emails will include full links rather than anchor text hyperlinks.
  • If at any time you'd like to revert your changes to the plain text version, click Reset from HTML.

If you are using smart content in your email, the smart rules you've set will automatically apply to the plain text version of your email as well. However, the default version, which appears if a contact does not meet any smart rules, will always appear on the Plain Text tab of the email editor. If you select the Edit button and customize the plain text version, those edits will be sent to all recipients who receive the plain text; your smart rules will not apply. To correct this, click the Reset from HTML button to revert to the content, including smart rules, from the HTML version. 
Once you customize the plain text content of an email, any changes to the HTML version will not be reflected in the plain text version. This also applies to emails with customized plain text that have been cloned. Any changes in the HTML version in the cloned email will not be reflected in the customized plain text version. Click the Reset from HTML button to revert the plain text to match the current HTML version.