How do I generate a plain text email?

Last updated: December 1, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

HubSpot automatically creates a plain text version of your email to send in the event that we are unable to deliver the rich text version. Your contacts will only receive the version that is compatible with their email settings; this is automatic and cannot be manually set. The majority of email clients default to HTML email.

To customize the plain text version of your email:

  • Navigate in HubSpot Marketing to Content Email
  • Find the email for which you'd like to customize the plain text version and choose Edit to access the email editor. 
  • Click the Plain Text tab, then the Edit button. 
User-added image
  • Furthermore, if you'd like to revert any changes to the plain text version so that it matches the HTML version, click Reset from HTML from within the plain text version.

Please note: the plain text version of your emails will include full links rather than anchor text hyperlinks.

If you are using Smart Content in your email, the smart rules you've set will automatically apply to the plain text version of your email as well. However, the default (if contact does not meet any smart rules) will always appear in the Plain Text tab of the email editor. If you select the Edit button and customize the plain text version, those edits will be sent to all recipients who receive the plain text; your smart rules will not apply. To correct this, you can click the Reset from HTML button to revert to the content, including smart rules, from the HTML version. 

If you customize the plain text content of an email, and then edit the content in the HTML version, those changes will not be reflected in the plain text version. This also applies to emails with customized plain text that have been cloned. Any changes in the HTML version in the cloned email will not be reflected in the customized plain text version. Click the Reset from HTML button to revert the plain text to match the current HTML version.