Last updated: September 23, 2022
|Marketing Hub Starter, Professional, Enterprise|
If your Marketing Hub subscription includes marketing contacts, you can choose which contacts you'll be billed for. Below, learn more about marketing contacts and how you can use them in HubSpot.
Please note: the following instructions only apply to paid Marketing Hub accounts with marketing contacts. Learn how to check if your HubSpot account has access to marketing contacts. If you do not have access but would like to, you can request marketing contacts for your account.
Even if your HubSpot account has a Marketing Hub subscription, you may not have access to marketing contacts. To check whether your Marketing Hub subscription includes marketing contacts:
In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
Under Products & Add-ons, check whether your Marketing Hub subscription shows Marketing Contacts.
If you don't have access to marketing contacts but would like to, reach out to your Customer Success Manager.
The following marketing tools in your HubSpot account will only work with marketing contacts:
Learn how you can set a contact as marketing.
Please note: other types of emails can still reach your non-marketing contacts, including sales one-to-one emails, chat transcript emails from conversations, registration emails, ticket kickback emails, transactional emails, and customer feedback surveys.
Learn how to check a contact record's property value.
When you don't intend to market to a certain contact, learn how to preemptively set them as non-marketing so they don't count towards your contact tier.
You may decide to market to a contact that was previously set as non-marketing. Learn how to set them as marketing so you can use HubSpot marketing tools with them. Once a contact is deemed as a marketing contact, they cannot be set as non-marketing within the same month.
You can also prevent other users from setting contacts as marketing.
Contacts can be created by different HubSpot tools, such as forms and chatflows. These tools have a default marketing contact status for the contacts they create.
If you have access to the marketing contacts functionality, contacts whose Marketing contact status has been set to Marketing contact will count towards your contact tier. Contacts who are set to Non-marketing contact will not count towards your contact tier. Contacts cannot be set as marketing then non-marketing in the same month. HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit.If your number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier. You'll then receive a pro-rated charge the following day. Learn how to prevent a contact tier upgrade.
You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report. Learn more about your contact tier notifications and how to monitor your marketing contacts.
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Learn how to set your contacts as marketing. You can then use marketing tools with them, but they will then not count towards your billable contact tier limit.
Learn how to set your contacts as non-marketing. You will no longer be able to use marketing tools with these contacts, but they will not count towards your billable contact tier limit.
Frequently asked questions on marketing contacts.