Last updated: October 22, 2020
|Marketing Hub Starter, Professional, Enterprise|
In HubSpot, you can set certain contacts as "marketing" and others as "non-marketing" to control the number of contacts that count towards your contact tier and who your users can and cannot market to.
Please note: even if your HubSpot account has a Marketing Hub subscription, you may not have access to marketing contacts. You can reach out to your Customer Success Manager to get access.
Check out the marketing contacts FAQ for quick answers on the functionality.
Learn how to check a contact record's property value.
In your HubSpot account, you pay for your contact tier. If you have access to the marketing contacts functionality, only marketing contacts will count towards your contact tier. Non-marketing contacts will not count towards your contact tier.
Your billing contact will receive a notification in 24 to 48 hours when the number of marketing contacts:
To check your access to the marketing contacts functionality, your number of marketing contacts in your HubSpot account, and your current contact tier:
Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier and will receive a pro-rated charge the following day.
Please note: even if the number of marketing contacts you have is below your contact tier, your contact tier will not be downgraded to the next contact tier. Reach out to your HubSpot Customer Success Manager if you've any further questions on your contact tier.
The following marketing tools in your HubSpot account will only work with marketing contacts:
Learn what happens when you try using the above tools on a non-marketing contact and how you can set a contact as marketing to use the above tools with them.
Please note: other types of emails can still reach your non-marketing contacts, including sales one-to-one emails, chat transcript emails from conversations, registration emails, ticket kickback emails, and customer feedback surveys.
When you don't intend to market to a certain contact, learn how to preemptively set them as non-marketing so they don't count towards your contact tier when they are updated on the next update date.
You can also prevent other users from updating contacts as marketing.
You may decide to market to a contact that was previously set as non-marketing. Learn how to set them as marketing so you can use HubSpot marketing tools with them. Once a contact is deemed as a marketing contact, they cannot be set as non-marketing within the same period.
Contacts can be created by different HubSpot tools, such as forms and chatflows. These tools have a default marketing status for the contacts they create.
Apart from viewing the marketing contacts in your contact tier, you can also use default marketing contact reports to analyze your marketing contact usage. To access these reports, create a new dashboard and select the Marketing contacts dashboard from the dashboard library.
Learn how to set your contacts as marketing. You can then use marketing tools with them, but they will then not count towards your billable contact tier limit.
Learn how to set your contacts as non-marketing. You will no longer be able to use marketing tools with these contacts, but they will not count towards your billable contact tier limit.
Frequently asked questions on marketing contacts.