Last updated: February 23, 2021
|Marketing Hub Starter, Professional, Enterprise|
If your Marketing Hub subscription includes marketing contacts, you can choose which contacts you'll be marketing to. Contacts whose Marketing contact status has been set to Marketing contact will count towards your contact tier, and Non-marketing contacts will not. Some tools, such as marketing email and ads, will only work with marketing contacts.
Check out the marketing contacts FAQ for quick answers on the marketing contacts functionality.
Even if your HubSpot account has a Marketing Hub subscription, you may not have access to marketing contacts. To check whether your Marketing Hub subscription includes marketing contacts:
If you don't have access to marketing contacts but would like to, reach out to your Customer Success Manager.
The following marketing tools in your HubSpot account will only work with marketing contacts:
Please note: other types of emails can still reach your non-marketing contacts, including sales one-to-one emails, chat transcript emails from conversations, registration emails, ticket kickback emails, transactional emails, and customer feedback surveys.
Learn how to check a contact record's property value.
Contacts can be created by different HubSpot tools, such as forms and chatflows. These tools have a default marketing contact status for the contacts they create.
When you don't intend to market to a certain contact, learn how to preemptively set them as non-marketing so they don't count towards your contact tier.
You may decide to market to a contact that was previously set as non-marketing. Learn how to set them as marketing so you can use HubSpot marketing tools with them. Once a contact is deemed as a marketing contact, they cannot be set as non-marketing within the same period.
You can also prevent other users from setting contacts as marketing.
HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit. You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report.
Learn more about your contact tier notifications and how to monitor your marketing contacts.
In your HubSpot account, you pay for your contact tier. If you have access to the marketing contacts functionality, contacts whose Marketing contact status has been set to Marketing contact will count towards your contact tier. Contacts who are set to Non-marketing contact will not count towards your contact tier. Learn more about marketing contacts pricing.
When the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier, and you'll receive a pro-rated charge the following day. Learn how to prevent a contact tier upgrade.
When the number of marketing contacts goes below your current contact tier, your account will not automatically be downgraded. Once you've been upgraded to a new contact tier, you'll continue to be billed for that contact tier. Reach out to your Customer Success Manager for more information about your contact tier.
Your monthly email send limit is determined by your current contact tier and Marketing Hub subscription:
Exceeding your email send limit will not upgrade you to the next contact tier automatically. Learn more about marketing contact pricing and send limits.
Learn how to set your contacts as marketing. You can then use marketing tools with them, but they will then not count towards your billable contact tier limit.
Learn how to set your contacts as non-marketing. You will no longer be able to use marketing tools with these contacts, but they will not count towards your billable contact tier limit.
Frequently asked questions on marketing contacts.