Add HubSpot to your SPF record

A Sender Policy Framework (SPF) is used by recipients' email servers to verify the identity of the sender. As an email service provider, HubSpot already has an SPF policy that covers marketing emails sent through our shared servers.

You don't need to add HubSpot to your SPF record unless you're using a DMARC policy to customize your domain authentication, or if you already have an existing SPF record. While you don't need to update your SPF record, it's always recommended to connect your email sending domain. 

• In your HubSpot account, click the settings settings icon in the main navigation bar.
• In the left sidebar menu, navigate to Website > Domains & URLs.
• Scroll down to the bottom of the page and click Advanced Options.

• Click Copy SPF record to copy the record to your clipboard.
  • If you're a new sender configuring your SPF record for the first time, add "v=spf1" before you paste the value you copied from HubSpot. The resulting SPF record will be set up like this:
    •   v=spf1 include:[HubID].spf##.hubspotemail.net.
  • If you've previously set up an SPF record, you'll only need to update the include part of your SPF record with the value you copied from HubSpot. 

• In a separate tab, log into your DNS provider and update your SPF record.  You can refer to provider-specific instructions for updating DNS records. 
• To verify that your SPF record is configured correctly, enter your email sending domain into dmarcian's SPF surveyor tool. If HubSpot is correctly included in the SPF record, you should see your Hub ID as a subdomain of hubspotemail.net. 

Please note: external diagnostic tools like dmarcian may report an SPF alignment of 0%, but as long as you have DKIM and SPF configured, and the DMARC policy is set to the "relaxed" alignment, your emails will be delivered from HubSpot.