Last updated: November 9, 2020
A Sender Policy Framework (SPF) is used by recipients' email servers to verify the identity of the sender. As an Email Service Provider, HubSpot already has an SPF policy that covers marketing emails sent through our shared servers.
You don't need to add HubSpot to your SPF record unless you're using a DMARC policy to customize your domain authentication, or if you already have an existing SPF record. While you don't need to update your SPF record, it's always recommended to connect your email sending domain.
Please note: always check with your IT department before making changes to your DNS records.
- In your HubSpot account, click the settings icon in the main navigation bar.
- In the left sidebar menu, click Domains & URLs.
- Scroll down to the bottom of the page and click Advanced Options.
- Click Copy SPF record to copy the record to your clipboard. You can now add this value to your DNS.
For instructions on adding the new value to your DNS, refer to documentation from your provider (i.e., GoDaddy).
To see your entire SPF record, enter your email sending domain into dmarcian's SPF surveyor tool. If HubSpot is correctly included in the SPF record, you should see your Hub ID as a subdomain of hubspotemail.net (e.g., 123456.spf00.hubspotemail.net).