BetaCreate marketing emails with most viewed and recently viewed Shopify products (BETA)

If you've connected a Shopify account to HubSpot using data sync, you can showcase your most popular products in your marketing emails based on your Shopify website interactions. You can also provide a list of products that the recipient recently viewed to streamline their buying experience.

This website interaction data can be automatically imported into your HubSpot account, which will then allow you to populate the product recommendations module in your email with your most viewed or recently viewed products.

Grant required permission to Shopify

Before you can populate your marketing emails with your most viewed products, you'll need to grant HubSpot additional permissions to access customer browsing data from your Shopify account:

• In your HubSpot account, click the settings settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
• Click Shopify.
• Click the Feature discovery tab.
• Click Enable in the banner message at the top of the page.
• In the dialog box, re-authenticate your Shopify account by entering your Shopify store domain name.
• Review the updated permissions that HubSpot requires access to, then click Update.

Once you've confirmed the updated permissions, you'll be redirected back to your HubSpot account.

Use the Most viewed and Recently viewed filters in your email

After updating the required permissions in your Shopify account, you can pull in your most popular products into a marketing email:

• In your HubSpot account, navigate to Marketing > Email.
• In the top right, click Create email, then select an email type and template.
• Click an drag the Product module from the Content tab in the left panel directly into the email editor.
• Select the Use product recommendations radio button, then click the dropdown menu and select an option:
  • Most viewed (Shopify connected stores): show a list of the most popular products from your connected Shopify store.
  • Recently viewed (Shopify connected stores): show a list of the products that the recipient recently viewed when they were browsing your website.
• Click the Shopify Store dropdown menu and select one of a connected store.
• Click the Currency dropdown menu and select a currency.
• Select or clear the Filter by price checkbox to customize whether products will appear based a certain minimum or maximum price threshold.
• Click the Layout dropdown menu and select an orientation. Then, enter the Maximum number of products that will appear to recipients.
• Click the Default Products dropdown menu, then select a fallback option if no relevant products are available:
  • Select products manually: customize the specific products that you want to display by default.
  • Top sellers: show your top selling products by default.
• Select or clear the checkboxes next to each of the corresponding product details (e.g., Product image, Product name, Description, etc.) to show or hide the field in your email.

• After you're done editing the details and design of your products, click Done at the top of the left sidebar. Continue designing the rest of your email, or click Review and send in the top right.