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Understand marketing contacts billing

Last updated: May 27, 2021

Applies to:

Marketing Hub  Starter, Professional
Legacy Marketing Hub Basic

If your Marketing Hub subscription includes marketing contacts, you can choose which contacts you'll be billed for by setting their marketing status. Contacts whose Marketing contact status has been set to Marketing contact will count towards your contact tier, and Non-marketing contacts will not. 

Some tools, such as marketing email and ads, will only work with marketing contacts. Learn more about which tools work with marketing contacts.

Check out the marketing contacts FAQ for quick answers on the marketing contacts functionality.

Please note: exceeding your contact tier limit will result in an immediate bill. Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier, and you'll receive a pro-rated charge the following day. Learn more about contact tier upgrades.

To check whether your Marketing Hub subscription includes marketing contacts:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Under Products & Add-ons, view your Marketing Hub subscription. If you have access to marketing contacts, you should see Marketing contacts stated in your subscription.

    marketing-contacts-subscription-line-item

If you don't have access to marketing contacts but would like to, please reach out to your Customer Success Manager.

Below, learn how to monitor your count of marketing contacts and prevent a contact tier upgrade.

Monitor your marketing contacts

HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit. You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report.

Notifications

Users who are set as a billing contact will receive a notification within 24 to 48 hours when the number of marketing contacts:
  • reaches 75% of your current tier;
  • reaches 90% of your current tier;
  • reaches 98% of your current tier; and
  • exceeds your current tier.

View your count of marketing contacts

To check your count of marketing contacts:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Click the Usage & Limits tab.
  • View the number of marketing contacts, your current contact tier, and the total number of contacts you have. This is updated once a day.
  • Below your count of marketing contacts, you can also view a charge that shows your contacts usage over time.

     

You can also create a dashboard to monitor your marketing contacts in real time:

  • In your HubSpot account, navigate to Reports > Dashboards.
  • In the upper right, click Create dashboard. This will bring you to the dashboard library.
  • In the dashboard library, select the default Marketing Contacts dashboard.
  • In the right panel, select the reports you want to include in the dashboard. Then click Next.
  • If desired, customize the name of your dashboard and set who can access the dashboard. Learn more about customizing dashboard access.
  • To create the dashboard, click Create dashboard.

Prevent a contact tier upgrade

Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier, and you'll receive a pro-rated charge the following day. The cost of the tier upgrade will depend on your current contact tier and how many marketing contacts you've exceeded your tier limit by. Learn more about contact tier pricing in HubSpot's Products & Services catalog.

To prevent a contact tier upgrade, you can set contacts to non-marketing, which will take effect on your next update date. You cannot set a contact to marketing then back to non-marketing in the same month.

Please note: to prevent a contact tier upgrade, you must set contacts to non-marketing by 12 AM UTC on the day before your next update date. 

To find your next update date:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Click Usage & Limits.
  • Under Manage your marketing contacts, view your update date. 

    next-update-date-marketing-contacts

Because the marketing status will take effect after the update date, you should avoid setting additional contacts to marketing until after that date to avoid going over your limit.

You can also prevent other users from setting contacts as marketing by adjusting their user permissions.

Please note: when the number of marketing contacts goes below your current contact tier, your account will not automatically be downgraded. Once you've been upgraded to a new contact tier, you'll continue to be billed for that contact tier. Reach out to your Customer Success Manager for more information about your contact tier.