Last updated: June 2, 2022
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After you've connected your Google Ads account to HubSpot, you can create Google search ads directly from HubSpot. Running search ads will allow your business to appear when people search for specific keywords on Google.
Please note: If your HubSpot account has exceeded its ad spend limit, you will not be able to create new ads within HubSpot. Instead, you will need to create new search ads from your Google Ads account.
To create Google Ads in HubSpot:
First, edit the content for each ad in your campaign. Each ad can have different headlines and descriptions, and Google will optimize which ad it displays to users, based on engagement.
Please note: After the 30th of June 2022, when creating a new Google search ad campaign in HubSpot, only responsive ads will be available. Draft text ads created before June 30th 2022 will continue to work if they are published.
When you're done editing your ad(s), click the Keywords tab.
Under Keywords, enter any relevant words or phrases that will match what users might search for on Google to connect with your business:
Under Negative keywords, you can optionally add words or phrases that you do not want matched with your ad. Anyone who searches on Google with one of these negative keywords will not see your ad.
After you're done adding your keywords, click the Targeting tab.
Under Networks, confirm which Google ad networks you want to target:
Under Audience, configure which locations, languages, or existing audiences to target:
With your targeting done, click the Budget & Schedule tab to finish setting up your campaign:
Once your search ad campaign is set up, click Publish. Once you've published your campaign, you can analyze ad performance from your Ads dashboard.
You can also save your progress at any point and return to finish setting up your ad later. To save your ad as a draft:
To view your current drafted ad campaigns:
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