After you connect your Facebook ad account or LinkedIn Ads account to HubSpot, your existing lead ad campaigns will appear automatically on your HubSpot Ads dashboard. To ensure that any leads from your lead ad campaigns sync with your HubSpot account, you'll need to specify the pages you'd like to sync leads from in your Ads settings.
Facebook and LinkedIn store leads from lead ads for 90 days after creation. When you connect your ad account to HubSpot, these leads will be synced to HubSpot, along with leads generated going forward.
To manage your lead syncing settings:
In your HubSpot account, click the settings iconsettings in the main navigation bar.
In the left sidebar menu, navigate to Marketing > Ads.
Click the Lead syncing tab.
In the upper right, click Connect.
Select your page's adnetwork:
Facebook: to turn lead syncing on/off for a specific page, select/clear the checkbox next to the page name.
LinkedIn: to turn lead syncing on/off for an ad account, select/clear the checkbox next to an ad account name.
If you have any issues turning lead syncing on, or you see one of your pages or ad accounts disabled, check out the lead syncing troubleshooting guide for Facebook or LinkedIn.
Necessary disclosure: if you select a Facebook page or LinkedIn ad account to sync leads from, HubSpot will receive webhook updates when a new lead form submission occurs on the connected page or ad account. HubSpot will pull all lead submissions for connected pages and ad accounts, and will log them as form submissions in the CRM.