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Use AI assistants to create ad campaigns (BETA)

Last updated: February 20, 2024

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Marketing Hub Professional, Enterprise

In HubSpot's ads tool, input prompts into AI assistants to automatically generate content when creating different types of ad campaigns. In general, you can generate content 30 times each minute and 1,000 times each day. 

Please note: Please avoid sharing any sensitive information in your prompts. To improve the product, HubSpot logs and stores your prompts, generated language, and usage metrics when you use AI assistants. HubSpot shares your prompts with OpenAI in order to enable your use of this tool and OpenAI will store your prompts for content moderation purposes. Your prompts will be attributable to you. By using AI assistants in beta, you agree to comply with HubSpot’s Beta Terms as well as OpenAI’s Usage Policies, Content Policy, and Sharing & Publication Policy.

Use AI assistant to create Facebook or LinkedIn ads

To use AI assistants when creating engagement, website visit, or lead generation ads for Facebook or LinkedIn:

  • In your HubSpot account, navigate to Marketing > Ads.
  • In the upper right, click Create, then select Ad campaign.
  • In the left panel, select your ad type:
    • Engagement ad: create Facebook engagement ads to get visitors to interact with your ad. 
    • Website visit ad: create Facebook or LinkedIn website visit ads to promote and direct visitors to your website. In the right panel, select Facebook or LinkedIn
    • Lead generation ad: create Facebook or LinkedIn lead generation ads to collect information from visitors with a Facebook form. In the right panel, select Facebook or LinkedIn
  • In the top right, click Next
  • To enter a name for your ad, click the edit pencil icon at the top of the page.
  • In the Text/Body copy section click AI assistant
  • In the dialog box, enter your prompt. Then, click Generate
    • After generating your ad copy, you can increase or decrease the length of your post: 
      • To increase the length of the copy, hover over the post and click the enlarge expand icon
      • To decrease the length of the copy, hover over the post and click the exitFullScreen shrink icon
    • To generate additional copy from the same prompt, click Generate again. You can generate up to 6 times per prompt. 
    • To review the generated copy, click the left right arrow icon
    • To use the generated copy, click Insert. In the editor, you can continue editing the post content, or publish the post directly.
       

 

  • If you've used a prompt in the Text/Body copy section, a dialog box will appear with headlines automatically generated from the selected body copy. If you've manually input content in the Text/Body copy section, you can click AI assistant to generate headlines. 
    • To generate similar headlines from a preferred headline, next to the headline, click More like this
    • To generate another set of headlines, click Generate more. This can only be done once. 
    • To review the generated headlines, click the left right arrow icon
    • To use a generated headline, next to the headline, click Insert.
  • Continue setting up your Facebook or LinkedIn ad

  

Use AI assistants to create Google search ads

To use AI assistants to create Google search ad campaigns:
  • In your HubSpot account, navigate to Marketing > Ads.
  • In the upper right, click Create, then select Ad campaign.
  • In the left panel, select Search ad to create a Google search ad for your business to appear when people search for specific keywords on Google.
  • In the right panel, configure your search ad details:
    • Ad account: select a Google Ads account for the Google search ad. 
    • Google campaign: choose to associate the ad with an existing Google campaign or create a new Google campaign. 
    • Campaign: add your Google search ad as an asset to a HubSpot campaign
  • In the top right, click Next
  • To enter a name for your ad, click the edit pencil icon at the top of the page.
  • In the left panel, under the headlines section, click AI assistant
  • In the dialog box, enter your prompt. Then, click Generate
    • To generate similar headlines from a preferred headline, next to the headline, click More like this
    • To generate additional headlines from the same prompt, click Generate again. You can generate up to 6 times per prompt. 
    • To review the generated headlines, click the left right arrow icon
    • To use a generated headline, click Insert next to the headline.
      • The selected headline will populate the next available Headline field. For example, if there is already content in the Headline 1 field, the generated headline will be inserted into the Headline 2 field. 
      • Each generated headline can only be used once. 
    • To use a generated headline in another Headline field, click Insert next to another generated headline. 
 

 

  • In the Description section, click AI assistant to generate descriptions for your ad. 
    • To generate similar descriptions from a preferred description, next to the description, click More like this
    • To generate another set of descriptions, click Generate more. This can only be done once. 
    • To review the generated descriptions, click the left right arrow icon
    • To use a generated description, next to the headline, click Insert.
      • The selected description will populate the next available Description field. For example, if there is already content in the Description 1 field, the generated headline will be inserted into the Description 2 field. 
      • Each generated description can only be used once. 

Please note: if you did not use AI assistants to generate the ad's headlines, you cannot use AI assistants to generate descriptions. The option to use AI assistants in the Description section will be turned off. 

  

 

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