Which HubSpot features are optimized for international businesses?

Last updated: May 29, 2018


My business needs to abide by the EU Privacy/Cookie Law. Can I use HubSpot?

Yes. In HubSpot, you have the ability to easily set a privacy policy and notice, so that your website visitors can turn off all cookie/IP tracking. Learn how to set this up here.

Is HubSpot Safe Harbor certified?

Yes. HubSpot is U.S.-E.U. & U.S.-Swiss Safe Harbor compliant. HubSpot complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. HubSpot has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor Program or to view HubSpot's certification, please visit

Does HubSpot have features to help me comply with General Data Protection Regulation (GDPR)?

Yes. Learn more about GDPR functionality in HubSpot. Please note that while these features exist in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.

Account settings

Your HubSpot account can be set to any of the following languages:

  • English
  • French (In Beta)
  • German
  • Japanese
  • Portuguese (In Beta)
  • Spanish

The following date and number formats are available for your account:

  • United States
  • Canada
  • United Kingdom
  • Ireland
  • Australia
  • New Zealand
  • India
  • Latin America
  • Spain
  • Brazil
  • Germany
  • France
  • Italy
  • Finland
  • Sweden
  • Netherlands
  • Japan
  • China
  • Hong Kong

Read more on how to change the language as well as the date and number format of your account here.


Does HubSpot support any content translation integrations for creating multi-language websites?

Yes. HubSpot integrates with with several translation connector services that will allow your CMS content to be translated and injected back into your HubSpot account. These services are ideal for developing large multi-lingual sites on the HubSpot CMS. HubSpot currently integrates with the following services:

While the Translation Management Systems listed above will create copies of your content translated into different languages, there are also integrations that translate page content using Javascript. One such library is Localize.

Please note that pricing and features will vary from service to service. For more information, visit the links above.

Does HubSpot have a way for me to organize my multi-language pages? 

Yes. You can select a primary language for each of your domains, then create different versions of each master page for translations. To learn more about this, check out this article.

Can I target smart content based on a viewer’s country?

Yes. Smart content is now targetable by a viewer’s IP country. To learn how to get started with smart content, check out this article.

Does HubSpot support right-to-left reading content (i.e. Hebrew & Arabic)?

If you have specified a right-to-left reading content language for your pages, HubSpot now takes care of the appropriate formatting for the user within the content editor. Alternatively, you or your developer can implement custom CSS to change the direction of your text. Learn more about this here


Do foreign languages (including foreign language characters) work in the marketing email tool?

Yes. Foreign language characters should work within the email tool to include non-Latin character sets.

Can I schedule marketing emails to be sent according to my timezone?

Yes. Emails sends will be based on the time zone you have set. Learn how to set your time zone here.

My business is based in the Middle East and our weekends are different than U.S. weekends. Can I send my workflow emails every day of the week, including Saturday and Sunday?

Yes. In the new workflow tool, if you go to each workflow’s settings, you can select No under to Execute steps on business days only.

Can I customize the unsubscribe verbiage at the bottom of my marketing emails?

Yes. You can edit your template settings to customize the unsubscribe verbiage however you’d like, as long as you do not remove any of the required dynamic tokens.

  • {{ unsubscribe_link }}, {{ unsubscribe_anchor }} or {{unsubscribe_section }}
  • {{ site_settings.company_street_address_1 }}
  • {{ site_settings.company_city }}
  • {{ site_settings.company_state }}
  • {{ site_settings.company_zip }}

Can I set customize CAN-SPAM addresses for multi-region email marketing?

Yes. This feature is available for Marketing Hub Enterprise users. Learn more about setting up your email footer.

Can I localize the date/time format for my RSS subscriber emails?

Yes. Learn how you can customize the date/time format for your RSS subscriber emails.


Can I import leads with foreign characters?

Yes. Foreign characters are supported in the import process in HubSpot Sales and Marketing. To import a list that includes foreign characters “Save as…” the original file as a UTF-16 .txt format and then complete your import.

Will I be able to map my leads’ provinces and postal codes to HubSpot?

Yes, these properties are called Postal Code and State/Region.

Will I be able to import my CSV files, which are semi-colon-separated instead of comma-separated?

Yes. This will not cause any errors when you upload the file.

Will HubSpot detect my contacts’ LinkedIn profiles the URLs do not include .com?

Yes. The contacts tool will be able to detect LinkedIn profiles outside of the US.

Is IP Time Zone in my local time zone?

Yes. You can set the time zone for your account in your settings. 

Can I modify the validation message in forms?

Yes. HubSpot now offers standard form validation errors translated into the following languages:

  • Danish
  • German
  • Spanish (Spain)
  • Spanish (Mexico)
  • Finnish
  • French
  • Italian
  • Japanese
  • Dutch
  • Polish
  • Portuguese (Brazil)
  • Swedish
  • Chinese (China)
  • Chinese (Hong Kong)

To change your form’s language navigate to the Options tab in the form editor and select the desired language from the Error message language dropdown menu. 

Can I customize the static text on my HubSpot blog to be in my language?

Yes. You can edit static text within your HubSpot blog, to include:

  • “RSS Feed”
  • “Click here to read/write comments”
  • “Tags”
  • “Posted by”
  • “Subscribe” (editable in your subscription form)

Can I customize the timestamp format on my blog posts?

Yes. Learn how to configure your blog's date formatting options.

When people subscribe to my blog, will the autoresponder be in my language?

Yes. All email text is now editable through the marketing email tool.

Services & Support

HubSpot phone support is currently available in English. Call-back and email support are available in English, Spanish, German, and Japanese. For more information, please see this article.


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