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How do I add alt text to my image?

Last updated: March 14, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise

Adding an image to any piece of content helps lend some visual interest. However, search engines cannot translate images to text. You can add alt text to your image which allows search engines to recognize the image as text. Be sure to use your keywords in the alt text to help with SEO. Below, you'll find instructions for adding alt text to images in rich text modules and in image modules.

Rich text module

To add alt text to an image in a rich text module:

  • In your HubSpot Marketing account, navigate to Content Website PagesLanding Pages, Blog or Email
  • Hover over the page, post, or email and click Edit.
  • In the content editor, click the rich text module where your image appears. For instructions on inserting an image in a rich text module, check out this article
  • Click the image and enter your alt text into the Alt text field.

  • Click Update or Publish (or send your email) to take your changes live.

Image module

To add alt text to an image in an image module:

  • In your HubSpot Marketing account, navigate to Content Website PagesLanding Pages, Blog or Email
  • Hover over the page, post, or email and click Edit.
  • Click the image module where your image appears.
  • In the Edit modules pane on the left, scroll to the field for Image alt text field and enter your alt text.
  • Click Save and go to module list.

  • Click Update or Publish (or send your email) to take your changes live.

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