CTA

How do I create an A/B test CTA?

Last updated: November 22, 2016

Available For:

Marketing: Pro, Enterprise
Sales: N/A

Follow the directions below to create an A/B test for your CTA so you can judge the effectiveness of multiple versions of the same call-to-action.

  • In your HubSpot Marketing account, create a standard CTA under Content > Calls-to-Action > Create a CTA.
  • Locate the CTA for which you wish to create a test variation and click on the Gear Icon
  • Select Create a test variation.
User-added image
Proceed to edit the new variation accordingly, and when ready click on Create CTA, which will result in you having an A and B variation of the CTA you selected.
  • You'll then be able to create a variation of your CTA. This second version will appear along with the original on your CTA dashboard. 
For more information on using A/B testing with CTAs, check out this article.