Follow the directions below to create an A/B test for your CTA so you can judge the effectiveness of multiple versions of the same call-to-action.
- In your HubSpot Marketing account, create a standard CTA under Content > Calls-to-Action > Create a CTA.
- Locate the CTA for which you wish to create a test variation and click on the Gear Icon.
- Select Create a test variation.
- You'll then be able to create a variation of your CTA. This second version will appear along with the original on your CTA dashboard.