Last updated: October 27, 2022
A button call-to-action (CTA) is a button you can use on your HubSpot content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database.
Button CTAs should be visually attractive, action-oriented, and easy to locate on your pages and emails. After creating your button CTA, you can review your CTA's views and clicks. Learn more about analyzing your button CTA's performance.
You can set up your button CTA as a custom button using the design options in the CTA editor. To design your CTA as a custom button:
Instead of designing a custom button, you can also upload an image to use as your button CTA's design. To design your CTA as an image button:
After designing your CTA, set up your button CTA options to determine your CTA's name, where your CTA will redirect to, and any associated campaigns.
To set up your button CTA options:
On the button CTA dashboard, you can analyze high-level metrics to review how your button CTAs are performing and take action on any of the CTAs listed:
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