Last updated: January 19, 2023
With smart button CTAs, you can display a customized button to your different visitors based on the following criteria on your HubSpot pages or on your external website pages.
Over time, you can analyze your smart button CTA's performance and make any adjustments to ensure you are successfully tailoring content to your different website visitors.
If you're a Marketing Hub Enterprise user, you can also A/B test your smart button CTAs to determine which one is performing the best.
Please note: button CTA variations do not display on posts when AMP is enabled. If you have used an A/B test button CTA or a smart button CTA, the default version of your button CTA will appear on the post.
You can base your smart rules on the following criteria types:
To create a smart button CTA:
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